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Are Windows 8 tablets an expensive bag of fail?

We all know that Microsoft, and its partners are going to be pushing Windows 8 heavily for tablets. The Windows 8 tablets we've seen so far have some interesting features, but are also saddled with expensive prices. Bob O'Donnell, an analyst from the research firm IDC, thinks that Windows 8 tablets are simply too expensive. 
 
O'Donnell doesn't believe the traditional PC pricing on Windows 8 tablets bodes well for the new hybrid devices. The Windows 8 tablets we've seen so far from Acer and Lenovo that are able to convert between tablet and laptop use come in at a price between $499 and $1099 depending on options.


Lenovo's IdeaPad Yoga 13 starts at $1,099
 
"The problem is these things are priced way too high. Look at the history of tablet products priced above the iPad. Not pretty," O'Donnell told CNET.
 
Computer manufacturers are hoping that consumers will see the value in Windows 8 tablets that are promising better productivity thanks to keyboards and the Windows operating system that tablets such as the iPad can't offer.
 
The analyst believes that the Microsoft Surface tablet won't undercut the pricing of Apple’s iPad. O'Donnell says that he expects the RT version of the Surface tablet to sell for $599 and the Intel-powered version to sell for $999.

Source: CNET



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bad time
By invidious on 10/11/2012 9:23:29 AM , Rating: 4
If you try to market convertible laptops as tablets but still price them as laptops you're gonna have a bad time...




RE: bad time
By senecarr on 10/11/2012 9:33:27 AM , Rating: 4
If your device is called the expensive when compared to an Apple product, you're gonna have a bad time...


RE: bad time
By theapparition on 10/11/12, Rating: 0
RE: bad time
By Old_Fogie_Late_Bloomer on 10/11/2012 11:35:13 AM , Rating: 2
Technology analysts: paid to provide the same "information" that technology blog comment sections will give you for free.


RE: bad time
By Mitch101 on 10/11/2012 3:24:30 PM , Rating: 2
Dummies Windows 8 Tablet Contest

Total Approximate Retail Value: $350.00 USD*
*ARV may be adjusted to reflect actual price of device upon release
http://etips.dummies.com/contest.asp?sid=RGQP2H7SB...


RE: bad time
By Old_Fogie_Late_Bloomer on 10/11/2012 3:45:45 PM , Rating: 2
I'm assuming you're not actually responding to me, but I'll bite anyway. For reasons that shouldn't need spelling out, that price should not be taken as anything remotely approaching authoritative.

If it should happen that the Surface does retail at $350 with no strings attached, I'd say that they'd have probably found the absolute highest possible price they could charge if they want Windows tablets to be a success. Were Microsoft to actually price it at $599, as Bob suggests...it would be suicide.

Even if the Surface does hit at $350, though, let's face it; he's not wrong about some of the other prices we've seen. Asus is reportedly planning to release their RT tablet at $600 without a keyboard, which is bat$#!+ insane. Both the Asus Vivo RT and the Lenovo Thinkpad Tablet 2 are priced at $800 with a keyboard; the difference is that the ThinkPad is an x86 device and can actually run desktop apps.

That isn't to say that the ThinkPad isn't also overpriced. Add a capacitive, IPS touchscreen to a netbook and jack the price up $300, $400, $500? That's not a convincing value proposition.


RE: bad time
By Mitch101 on 10/11/2012 5:39:08 PM , Rating: 3
Ive got a feeling its going to be $350.00 for a Windows RT Tablet which is a heck of a deal when you consider this is the Base model.

10.6" screen
32gig I bet the 64gb one is more
.27 inches thick
built in keyboard/touchpad
Micro Sd slot
USB 2.0 slot
MiMO antenne

I might just get two of them but Im expecting a Barnes and Noble 7" version running Windows as well for much less.


RE: bad time
By Old_Fogie_Late_Bloomer on 10/12/2012 11:28:35 AM , Rating: 2
If it's priced at $350 with the keyboard cover that has the trackpad, I might... might... get one. Maybe.

Because, if it's priced at $350--with the keyboard cover--it might... might... be worth developing for "Metro". Maybe.

I don't think we're going to see a B&N tablet that runs Windows 8. It was an interesting idea, to be sure, but they already released their new tablet, and it's running Android.


RE: bad time
By melgross on 10/11/2012 9:49:17 AM , Rating: 1
I remember when Apple's iPad was first announced beginning at $499, and everyone almost had a heart attack, because they were expected to begin at least at $800, with some wags saying $1,200.

I don't think you can make a decent 10" tablet for less than $499 withough giving up on any profit. And because of volume, Apple gets the best pricing. So unless Microsoft themselves decides to take a bath on every Surface tablet they sell, the way they've been doing with the Xbox, they can't be cheap. And others can't do that at all.


RE: bad time
By kingmotley on 10/11/2012 11:13:58 AM , Rating: 2
I remember when analysts said the iPad was going to be a flop because no one would pay $499 for what was essentially a large iPhone without the phone, and surveys showed that the sweet spot was $299 or something.

Most analysts fail.


RE: bad time
By Mitch101 on 10/11/2012 12:42:48 PM , Rating: 2
I think this is a Major Fail on the part of the Hardware manufacturers being unable to produce or accept a lower profit margin on tablets like they do on PC's. Sure its razor thin on PC's they dont need to cut that deep but they cant expect Apple profit margins when they have competition from other manufacturers.

Apples iPad can only be bought from Apple this allows them to hold their price point to a degree. They don't have hardware that competes with themselves if you want into their eco system.

Lenovo makes a Windows or Android tablet and they are not the only game in town doing this every other hardware company is going to have a competing product.

Google and Microsoft must make their own tablets because both need to produce a razor thin profit margin or even a loss. Its just like selling game consoles to build up an eco system that will attract developers of apps/games for that eco system. When the eco system has enough hardware sold then you will attract the developers to produce content for it.

If lenovo is to do well they need to market this as a Ultrabook first that you dont need to purchase a tablet because it can act like one. Marketing it as a tablet with a keyboard will fail.


RE: bad time
By Aloonatic on 10/11/2012 5:12:28 PM , Rating: 2
I think that it's difficult to compare tablets to PCs when it comes to pricing.

I know that people hate bloatware, but that is how PC and Laptop manufacturers make their money.

However, as tablets are competing with the iPad, I don't think that tablet consumers will tolerate all the rubbish that you will find on most laptops, so what seem like high prices compared what you might expect could be here to stay for a while.


RE: bad time
By Solandri on 10/11/2012 11:26:53 AM , Rating: 3
quote:
If your device is called the expensive when compared to an Apple product

Bear in mind that unlike the Apple tablet, the $1099 Surface is supposed to come with a laptop processor and (for all intents and purposes) an SSD. It will be a laptop in tablet form factor, not a souped up smartphone CPU, OS, and storage with a larger screen. While I don't know how well the Surface will sell, it's not really appropriate to compare its price to the iPad's.

The $499 RT is a different story since it's supposed to be using an ARM processor.


RE: bad time
By lightfoot on 10/11/2012 11:36:48 AM , Rating: 1
Exactly.

The Windows 8 Pro version of Surface I see competing with Ultrabooks, not tablets, and not laptops or netbooks.

The real question is what the performance looks like.

If it performs like an Ultrabook this will be an amazing deal. If it performs like a netbook, then I agree it will struggle in the market.

The RT version should have no issues going head to head with the high end iPads. The iPad is still, primarily, a toy.


RE: bad time
By Ammohunt on 10/11/2012 1:35:34 PM , Rating: 2
a laptop is a laptop and a tablet is a tablet they have different mutually exclusive roles i wish Microsoft luck in trying to combine the two.


RE: bad time
By safcman84 on 10/12/2012 5:08:39 AM , Rating: 2
But the I-pad is just a tablet, it has limited productivity.

$1000 gets you an i5 or i7 powered laptop and tablet (2 in 1), with ssd and 2gb of ram. an i-pad plus macbook air will set you back way more $ than 1 laptop covertable that can do both.

If I just wanted to play angry birds, I would get an I-pad, but if I wanted a serious productivity device the Win 8 tablets are the way to go.


RE: bad time
By lawrance on 10/15/2012 12:45:57 PM , Rating: 2
This is the exact mentality that made the very first tablets (pre iPad) in the marketplace fail. People don't want an all-out computer in a tablet form. It's too hard to use that tablet form for productivity and the full OS's were not suitable to run with simply a touchscreen as the user interface.

Apple is the first company to get it right. You create a tablet with a simple user interface and have dedicated App's as the software. If you wan't a powerful productivity tool, stick with an actual computer with a real keyboard and mouse. And no, I don't want to hook up a bluetooth keyboard and mouse to a tablet as that negates the whole point of even having a tablet... something portable that's quick and easy to use.

It amazes me how many people still don't get it!


RE: bad time
By Taft12 on 10/16/2012 4:42:59 PM , Rating: 2
*NO* tablet is a serious productivity device regardless of the OS!


RE: bad time
By NellyFromMA on 10/12/2012 1:00:34 PM , Rating: 2
I mean thats like comparing a Ferrari and an Accord and assessing their prices in a similar manner.

Fact is I don't think anyone knows what the RT tablets will cost but its going to be in line with the iPad.

The Pro models will be inline with the Macbook Air.

So, when you look at it through the lense of reality, how does your assessment make sense?


RE: bad time
By jimbojimbo on 10/11/2012 4:28:38 PM , Rating: 2
Is it cheaper to buy a laptop and a tablet?


RE: bad time
By NellyFromMA on 10/12/2012 12:59:19 PM , Rating: 2
Tablets don't have to be relgated to neutered electronic devices that are only for media consumption.

And, as it turns out, MS offers on eof those too.

Idk, I think analysts would just rather see another party lead and they know their say has marginal influence in the eyes of the media who also have a favorite that isn't MS.

Let consumers decide. They seem pretty excited to me.


MSRP Prices...
By RGrizzzz on 10/11/2012 9:39:48 AM , Rating: 3
Realize these are MSRP prices. PC products actually get discounted, unlike Apple products.




RE: MSRP Prices...
By xti on 10/11/2012 9:57:56 AM , Rating: 2
I think the RT's are going to struggle against the iPads.

the pro/intel powered ones though that let you run x86 is a whole different ballgame, i actually dont mind the $1k price if it lets me run most exe's today and say run an MMO.


RE: MSRP Prices...
By Dribble on 10/11/2012 10:22:39 AM , Rating: 2
It's worth a bit extra, but not that much as legacy apps won't run well on a tablet (designed for mouse/keyboard) and new windows 8 apps (e.g. office) are mostly available on the cheap ARM tablets anyway.

For $1k I'd get a laptop and an ARM tablet. Imo even $400 is a tough sell for a tablet since it's not an ipad and the google nexus is all most tablet users need and it's only $250.


RE: MSRP Prices...
By xti on 10/11/2012 10:50:09 AM , Rating: 2
agree on the mouse keyboard part - accessories practicality will be the end result but how much different can a kb and mouse get.

i guess there just is a niche market of people who have wanted the portability of an true iPad-like tablet...that runs x86.


RE: MSRP Prices...
By Mint on 10/12/2012 8:54:14 AM , Rating: 2
Win RT is just a me too product by MS to emphasize that the iPad is a step down from Win8 tablets. It's not going to sell well, and its advantages over x86 are minimal and fleeting.

We hit <$300 with netbooks a year or two ago. Yeah, tablets have a better quality screen, but beyond that they should actually cost less, and component costs continue to drop as usual. Win8 tablet makers are clinging to a high-margin fantasy that they have brand power over their competitors, and nobody will undercut each other on price. That's why MSRP is so high.


RE: MSRP Prices...
By agent2099 on 10/11/2012 10:29:55 AM , Rating: 2
I hasn't really been the case with tablets from Asus or acer, they have stayed at or very near MSRP.


These Aren't Traditional Tablets
By Arsynic on 10/11/2012 10:06:17 AM , Rating: 2
These are consumption and productivity devices and compared to Windows tablets or convertibles of old, they are dirt cheap. The fact that some of these are barely over $1k is impressive when a few years ago, it wasn't strange to see a Windows-based tablet for around $3k.

Much ado about nothing. This isn't the iFad. You can actually do work on the non-RT tablets.




RE: These Aren't Traditional Tablets
By kmmatney on 10/11/2012 10:47:57 AM , Rating: 2
yes, but you can also do work on a $399 laptop, that's the problem.


RE: These Aren't Traditional Tablets
By Lonyo on 10/11/2012 11:43:47 AM , Rating: 2
You don't get anywhere near the portability or battery life of an $800 tablet on a $400 laptop (Lenovo G580)
I have a $400 laptop. 3~4 hours battery life, and 15" screen.
Compare to an $800 tablet (Acer W700) which claims 8 hours battery life and is much more portable.

Just like you can buy a $100 tablet, and yet more expensive tablets are better. Just because you can buy cheaper doesn't mean it's better/more useful. Otherwise $1k+ laptops wouldn't even exist at all.


RE: These Aren't Traditional Tablets
By Arsynic on 10/11/2012 12:05:22 PM , Rating: 3
You're missing the point. You can do BOTH on a Windows 8 tablet. People don't like doing spreadsheets or term papers on an iPad, but then again, they don't like bringing a hot, loud laptop to bed to watch Netflix.


By lawrance on 10/15/2012 12:52:25 PM , Rating: 2
You are right in saying that people don't like doing spread sheets on an iPad (even though they can) but what in the world makes you think they'll suddenly like doing them on a Windoz 8 tablet? It's still going to be a touchscreen interface!

The early pre-iPad tablets got it wrong and they're about to make the same mistake. Tablets and laptops server two different purposes. A Windoz 8 tablet is not going to suddenly change that.


Who are these tablets for?
By jnemesh on 10/11/2012 11:08:04 AM , Rating: 2
Is Microsoft aiming at mass market adoption, or are they going for corporate users?

For the individual, what advantage do these products give you over the competition? The RT tablets are aimed at the mainstream market, but have a higher price than the competition, and have very little in the way of software for you to run on them. The full Windows 8 tablets are going to be VERY pricey in comparison to similarly equipped laptops, thereby limiting their sales potential to early adopters only.

For the people who need these for work...they are already buying laptops if they need Office or other business applications. Enterprise sales will be limited because corporations don't want to retrain their workforce.

I see these staying in the niche market. It will be VERY hard to MS to sell a $499 tablet when you can buy a Nexus 7 for $199 (or less) and an iPad for $249 (rumored price of the Mini) or $399 (for an iPad 2).

Oh, and you also have a large segment of the population that HATES "it's not Metro" with a passion! (90% of Xbox users for one!) This isn't going to help them sell either!




RE: Who are these tablets for?
By andrewaggb on 10/11/2012 11:53:34 AM , Rating: 2
I kinda agree. I want a windows 8 tablet but in my experience so far...

netbooks suck, owned 2, an atom one and an amd c-50 one. The amd one was better in every way, better display, higher resolution, more ram, way way way better gpu. Both sucked. Mostly because they had slow hard disks and because working on a 10" screen sucks. And I really wanted them to be good enough to do some work on the road and they weren't.

the ipad is a better experience. It's got instant startup and surprisingly good performance. But it totally sucks at anything productive - like writing an email or comment. so much so it infuriates me and I just grab my laptop (which with an ssd and now windows 8 boots pretty fast).

I think the surface has potential, in that I could write a comment or an email without taking up half my screen and open a real word document, etc.

But I think the reality is, if you buy a 10" tablet and hope to run visual studio (like I did with netbooks) you're kidding yourself. Now the lenovo 13" yoga I'm sure could do it all, but it weighs way way more than a normal tablet and I have no experience using a 13" tablet (is it too big?). So that would need a hands on.

Anyways thats where I'm sitting. I don't think anything less than 13" is suitable for work, and stuff in the 13"+ size is losing the thin and light profile that currently defines the tablet market. I'd love to be proven wrong.


RE: Who are these tablets for?
By jimbojimbo on 10/11/2012 4:44:44 PM , Rating: 2
Your comparison is poor. You say you like the iPad because
quote:
It's got instant startup
then you state that the boot up for the laptop is acceptable. Shut down your iPad all the way and then turn it on and you'll see it's NOT instant. Put your laptop in standby and start it up and it'll be a bit slower starting back up but a full OS's standby is much more dormant than a tablet's standby.

As for work it really isn't the size necessarily. Full Windows8 tablets will have VGA ports so you can plug in a monitor and get a much bigger desktop to work with.

Personally I've been using a Note 10.1 since it came out and it's perfect. I use the hell out of Photoshop Touch and because it's so portable I can take it anywhere I know I'll have to wait and do my thing then. The SPen made it immediately more productive.


RE: Who are these tablets for?
By Reclaimer77 on 10/11/2012 1:17:50 PM , Rating: 1
Yeah I don't know what Microsoft is thinking at these price points. It's unbelievable, are they serious?

quote:
Oh, and you also have a large segment of the population that HATES "it's not Metro" with a passion! (90% of Xbox users for one!) This isn't going to help them sell either!


QFT


Well duh
By GatoRat on 10/11/2012 12:24:29 PM , Rating: 1
Microsoft has largely been successful by NOT being a boutique vendor like almost everyone before them. Windows ran on pretty much any x86 hardware configuration--not well, sometimes due to drivers, but it ran. This truly allowed computing to be bought by the masses and they did. Even their developer tools were essentially given away along with a rich set of API documentation.

That changed with Ballmer and is getting worse. There are elements within Microsoft who clearly reject Microsoft's rather egalitarian, configuration agnostic, approach to providing software and who believe that acting arrogant and taking the customer for granted is the recipe for success.

Here's how bad it's getting: I've been a major Windows and Microsoft fan since the mid-80s and have built a career on their products, yet I'm seriously considering switching to a Mac for my next computer. And I really don't like Macs, but their better than the direction Microsoft's heading.




RE: Well duh
By PsychoPif on 10/11/2012 3:17:51 PM , Rating: 2
I love how you praises everything that Apple is not and rant on everything that it is and yet, you're considering it as your next purchase.

If you think Windows is becoming too much of a walled garden, be true to yourself and switch to Linux, not the fort Knox of all ecosystem.

Myself, I can see why MS want to push their own marketplace, but for now we get full x86 compatibility, so I'll push back the end of the PC, if it ever comes to that, for Windows 9.


RE: Well duh
By Old_Fogie_Late_Bloomer on 10/11/2012 3:56:37 PM , Rating: 2
I agree that Microsoft is going in a bad direction, but switching to Apple isn't the answer, man. Just buy a couple retail copies of Windows 7 (I have three). You can transfer them when you upgrade to a new computer, and put Linux on the old one, or put Windows 8 back on it and sell it, or whatever.

For what it's worth, though, when Vista came out, I got a PowerBook G4 (the 12" version). I really liked it; it was a great little ultra-portable. But since I bought it, Apple has turned into something that I don't want to have anything to do with, so I went back to Microsoft when Windows 7 came out. Unfortunately, now Microsoft wants to do what Apple does, and they have the market share to drag everyone else kicking and screaming along with them.


RE: Well duh
By Reclaimer77 on 10/11/2012 4:17:47 PM , Rating: 1
You nailed it. It's hard to argue with this analysis. MS is moving in the wrong direction...for us. From their point of view, this is a way to make even more profits so it's right for them. However this certainly isn't the approach that drove them to being the largest software company ever.

However what I don't get about the OP was the last paragraph. No matter how bad it gets, Apple is NEVER an option.


My take on it...
By bill.rookard on 10/11/2012 12:57:09 PM , Rating: 2
Pricing will be critical. While you certainly can get a $300 laptop these days, generally, it's gonna suck pretty hard. It will work, but will be slow, clunky, and a mess. When you hit $600-700, they're generally much better (with notable exceptions). When you hit the $1000 mark, they're damn good (again though, with notable exceptions).

The market for the tablets though is markedly different. Yes, you can get a $100 tablet, but like the cheap laptop, yeah, it's gonna suck. The problem is that once you hit the $300-400 mark (iPad2), well, that's been defined as 'the best' (and the sales generally prove it). Unless you can beat it in every metric that counts, you have a very difficult time justifying a higher price for what winds up being a similar device.

So - with the iPad, a dozen or so hours of life, lots of apps, good screen, light, yes there are flaws in that it's a media consumption device and anything beyond basic productivity becomes difficult.

Compared to the specs I've seen though for the x86 Win8 tablets? Somewhat lower battery life, heavier, lots of apps (x86 compatibility FTW!), better productivity. But - at double (or more) the price.

Thus it appears they're aiming this at somewhat more professional users - but this ultimately is somewhat more of a niche market vs the consumer oriented tablet. I see this being great for IT guys who need to walk around and have great mobility for monitoring stuff and such, but if you can (for the vast majority of people) hit the huge consumer market square on in terms of price and usability (which the iPad has done) you'll sell a ton of devices.

When you can almost buy a somewhat decent laptop AND an iPad for what what they're looking to charge for just a straight medium spec x86 tablet, there's definitely a pricing issue. Yes it would combine both devices in one, but a tablet STILL isn't as good as a full blown notebook/desktop for productivity.

In that vein, a big question becomes: what of AMD? They generally provide a solid chip, albeit at a slight power penalty (their revised Z60 seems to be a contender though) at a much lower price. While Intel offers their Atom chips (which are blown away by the AMD Bobcat cores) they're pricey - especially for their premium binned ULV parts. Meanwhile if Hondo (AMD's Z60) offers 'close enough' power usage with much better performance at a MUCH lower price, well, I think tablet makers would be foolish not to consider it if it can reduce their BOM while offering enough performance.

They need to face facts: The market is VERY sensitive to pricing right now, and Apple has a huge advantage on that for one big reason: vertical integration. They make their own chips (well outsource the fab but it's their design). Their own OS. Their own app-store. All profits remain in-house for the most part and they can discount as they like. The rest of the companies are integrators - chips from AMD/Intel, parts from all over, OS from MS - and all the associated markups that come with it for those individual companies to profit. The net result is more fingers in the pie, and a higher price for the x86 tablets.




RE: My take on it...
By GeorgeOu on 10/23/2012 5:03:52 AM , Rating: 2
"Compared to the specs I've seen though for the x86 Win8 tablets? Somewhat lower battery life, heavier, lots of apps (x86 compatibility FTW!), better productivity. But - at double (or more) the price."

No. The Acer W510 with Win8 and Clover Trail is $499. Not double the price of the iPad.


Expensive
By btc909 on 10/11/2012 11:46:23 AM , Rating: 2
Is this news? I think of this as a tablet & as most others think the iPad is too expensive which will be it's competition. No these are not the same, will the market care, no it wont. I still want to see a "tablet" that has all of the guts in the screen with a detachable keyboard / touch pad, 2nd battery, USB, etc. So if I want a tablet I have a tablet, if I need a laptop I have a laptop.




Missed point
By Ammohunt on 10/11/2012 1:38:14 PM , Rating: 2
quote:
....the RT version of the Surface tablet to sell for $599


They are not asking people to just buy a tablet they are asking them to buy into yet another proprietary platform. I feel that uptake on the Microsoft tablet platform is going to be very slow.




Never
By BillyBatson on 10/11/2012 3:02:58 PM , Rating: 2
I will never buy a windowsRT tablet unless it is ~$200
I will most likely be buying a Coreix win8 tablet or ultrabook early next year once here are enough models to compare




I don't quite agree.
By Visual on 10/12/2012 5:59:31 AM , Rating: 2
I am prepared to pay more than for competing "tablets" that only run phone-grade apps in order to get a real computer. And I think a lot of people are too.

Granted, IVB tablets are not for everyone. A big majority only want to run a webbrowser and a video player. But there are also those of us that would appreciate being able to run any windows game too, or running a drawing or image processing app with a real wacom pressure-sensitive pen, or cad/cam software and so on.

And even between those that just want to use a browser and a video player, there are people willing to pay for a screen resolution that will fit a website unscaled in portrait orientation, or fit a fullhd video.

Just like in laptops there is a range of prices from under $500 to $5000, you can expect there to be various specced tablets at various prices.

Yes, the lower-end devices with unusable resolution, Atom or especially ARM CPUs and lacking an active digitizer should really be much cheaper than they are announced now. Not that I'd want to buy one even if they were, I want a real computer. But that's probably where the big sales volume is going to be.

In the higher end of the spectrum, the prices are more reasonable. I think that the expected $1100 price point for the Ativ Pro (and Surface Pro, if it weren't being delayed 3 months for no good reason) is a good price, especially if it includes the dock. Similar specced convertibles were upwards of $2000 a generation ago, and I was even willing to pay it for a T901 with dedicated graphics... turned out Fujitsu didn't want to sell that outside of USA. I also payed $1100 a year before that for a tm2 with a really terrible screen. So I expect the Ativ Pro will be quite a big success among people that actually want a computer as opposed to an oversized phone.

Hell, even today's convertible prices aren't much lower. Thank God Lenovo came to its senses and lowered their x230t... But Fujitsu is still pricing its T902 at the same 2k. Probably just to make the bunch of outdated last-gen hardware it also sells, or maybe the Q702, seem more appealing... That Q702 btw is pretty much what the Surface or Ativ Pro are gonna be, just with Windows 7 (but you get 8 free when it launches if you buy a pc with 7 now anyway) and a crappier resolution. And its price ranges quite wildly, from 1k without dock to 1.7k
http://www.shopfujitsu.com/store/product-compariso...
You can see why I am excited by the Ativ Pro now, I guess.




Wrong analysts, as usual
By MarcLeFou on 10/12/2012 9:13:26 AM , Rating: 2
I've been waiting for the Windows RT surface since it was announced and have no issues with a 499$ pricepoint for it because to me it's worth more than an ipad (or a cheap laptop).

Here are the advantages of the RT versus an Ipad in mind :
- IT integration (read the comments on central management of apps on the win8 blog, even for the RT version)
- built-in keyboard
- usb peripherals
- word, excel, powerpoint
- potential for much more apps than apple within a year since all metro apps will be cross compatible with RT and we all know the size of the MS ecosystem

And here are the downsides versus the ipad :
- unknown battery life yet (but the numbers we've sen so far in early reviews for rt tablets all look good)
- less apps at launch

Frankly, for my usage scenario, it's a non-compete. No MS Office on ipad means it's not even a discussion. I see these tablets having great adoption as laptop replacements in the workplace. And why would I buy a personal ipad tablet when I have a similarly functional tablet supplied at work ?

I "predict" a very different marketshare for apple in the tablet segment in 2 years.

But I to say that I liked the ipad's concept from the get go and most of our employees also badly want to shelve their laptops as well so I'm not alone. The DT crowd has been very resistant to the ipad at first too (and probably still is) so I'm not surprised most people are disregarding this as just another failed attempt.

I'm convinced the tablet push will be a success. So much so that I've had Microsoft stock for a while and have no plan to sell them for the foreseeable future.




Tablet prices
By flubaluba on 10/15/2012 9:19:21 AM , Rating: 2
I have a feeling that the other rt manufacturers are overpricing there tablets to force Microsoft to do the same. If Microsoft prices there tablet lower they will be undercutting there partners. If anything any tablet at the moment in the 7" range has to compete with the google nexus.

And adding an extra £50 for the 10" would make the surface price point at around £250. Anything more and people will probably give it a miss for now.




"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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