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Another one bites the dust

We reported earlier this week that HTC is still on the ropes after issuing another dismal earnings report. The company's earnings missed analysts' estimates by a long shot, and its profits for the quarter were down 50 percent compared to the same period last year.
 
Now, we're learning that HTC is bailing on the U.S. tablet market after failing to generate much interest among customers. HTC thought that it could conquer the U.S. market with devices like the 7" Flyer and the LTE-capable 10.1" Jetstream.
 
"We're watching that market [tablets] very, very closely," said HTCs Jeff Gordon. "It was a great learning experience for us, and they definitely met expectations."


HTC Flyer
 
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.
 
Tablets are becoming a lucrative business for hardware manufacturers, and players like Apple and Amazon have cornered the market. Even Microsoft is looking to get in the game with its own-branded Surface, which runs Windows 8.
 
HTC, however, is committed to reentering the market once it comes up with a proper business plan (and credible product) to counter Apple's iPad according to Gordon.

Source: Fierce Wireless



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Of course not...
By Apone on 10/11/2012 12:13:47 PM , Rating: 2
quote:
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.


it seems like the consumer wants all players to jump on the tablet bandwagon but I applaud HTC for actually utilizing some business strategy instead of continuining into the tablet market without a game plan. Strategic Management 101 says that you never ever attack a competitor(s) strengths, you exploit their weakness. Upon doing their due diligence, I'm sure HTC realized there's a definite potential to compete in the tablet market but still has to work on its angle of attack. Would be interesting to see what they come out with innovation-wise that might give Apple, MSFT, Amazon, etc. a run for their money.




"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














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