Quick Note: HTC Bails on U.S. Tablet Market
October 10, 2012 4:43 PM
comment(s) - last by
Another one bites the dust
We reported earlier this week that HTC is still on the ropes after issuing another dismal earnings report. The company's
earnings missed analysts' estimates
by a long shot, and its profits for the quarter were down 50 percent compared to the same period last year.
Now, we're learning that HTC is bailing on the U.S. tablet market after failing to generate much interest among customers. HTC thought that it could conquer the U.S. market with devices like the
and the LTE-capable
"We're watching that market [tablets] very, very closely," said HTCs Jeff Gordon. "It was a great learning experience for us, and they definitely met expectations."
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.
Tablets are becoming a lucrative business for hardware manufacturers, and players like
have cornered the market. Even Microsoft is looking to get in the game with its
runs Windows 8
HTC, however, is committed to reentering the market once it comes up with a proper business plan (and credible product) to counter Apple's iPad according to Gordon.
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RE: I didnt even know...
10/11/2012 11:08:03 AM
I really wish these manufacturers would get it out of their heads that their UI customizations add value to their products, 'cause they don't.
RE: I didnt even know...
10/12/2012 7:06:34 AM
Honestly, all they need to do is make them optional. When you start up your phone select "Stock Android" or "HTC Sense experience", and switch the launcher per their selection.
Doesn't seem like it is that hard. Then when updates come out, you can always update to the latest Android, and if you really want Sense, just wait for HTC to get it out.
This would also give a great indication of how much these "improvements" actually help sales.
"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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