Quick Note: HTC Bails on U.S. Tablet Market
October 10, 2012 4:43 PM
comment(s) - last by
Another one bites the dust
We reported earlier this week that HTC is still on the ropes after issuing another dismal earnings report. The company's
earnings missed analysts' estimates
by a long shot, and its profits for the quarter were down 50 percent compared to the same period last year.
Now, we're learning that HTC is bailing on the U.S. tablet market after failing to generate much interest among customers. HTC thought that it could conquer the U.S. market with devices like the
and the LTE-capable
"We're watching that market [tablets] very, very closely," said HTCs Jeff Gordon. "It was a great learning experience for us, and they definitely met expectations."
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.
Tablets are becoming a lucrative business for hardware manufacturers, and players like
have cornered the market. Even Microsoft is looking to get in the game with its
runs Windows 8
HTC, however, is committed to reentering the market once it comes up with a proper business plan (and credible product) to counter Apple's iPad according to Gordon.
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Servers them well
10/11/2012 5:31:06 AM
It seems they differentiated themselves out of the market. Sense or ICS/JB? Guess which will consumers want more?
It's like HTC doesn't realize they're a hardware company so they have to advertise why their design is better then others. Then again, they don't act as a software company either, otherwise we'd have the more recent versions already.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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