Quick Note: HTC Bails on U.S. Tablet Market
October 10, 2012 4:43 PM
comment(s) - last by
Another one bites the dust
We reported earlier this week that HTC is still on the ropes after issuing another dismal earnings report. The company's
earnings missed analysts' estimates
by a long shot, and its profits for the quarter were down 50 percent compared to the same period last year.
Now, we're learning that HTC is bailing on the U.S. tablet market after failing to generate much interest among customers. HTC thought that it could conquer the U.S. market with devices like the
and the LTE-capable
"We're watching that market [tablets] very, very closely," said HTCs Jeff Gordon. "It was a great learning experience for us, and they definitely met expectations."
"Meeting expectations" and then just exiting the market doesn't quite jive with us, however.
Tablets are becoming a lucrative business for hardware manufacturers, and players like
have cornered the market. Even Microsoft is looking to get in the game with its
runs Windows 8
HTC, however, is committed to reentering the market once it comes up with a proper business plan (and credible product) to counter Apple's iPad according to Gordon.
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HTC Tablets Are Generations Behind
10/10/2012 5:26:05 PM
I like HTC, love HTC Sense but their tablet designs were a few generations behind. The hardware was sub-par for the current market. The prices weren't as good as they could have been and they had a bit of an odd shape and cheaper plastic feel that didn't help. When they hit the market they felt like everyone else's first generation tablets so they couldn't compete with the 2nd or 3rd gen devices.
Personally I hope they can get things together.
RE: HTC Tablets Are Generations Behind
10/11/2012 12:43:10 AM
When the Galaxy Note was freshly out in the market, I walked in to a mobile device shop and see the already-more-than-one-year-old Flyer sits next to the Note. The Note has a 1899MYR price tag awhile the Flyer is tagged with 2399MYR. Heck, even iPad2 was sitting quietly with a price tag of 1699MYR.
As a side note, here in Malaysia we translate "HTC" to "Harga Tinggi Company", the first two words means "High Price" in Malay.
I LOLed at Flyer's price tag and turned and walked away.
RE: HTC Tablets Are Generations Behind
10/12/2012 8:46:44 AM
Same thing around here at the opposite end of the world.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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