Facebook Begins Testing "Want" Button
October 9, 2012 9:37 AM
comment(s) - last by
Facebook heads into e-commerce
One of Facebook's most popular features is the “Like” button that has been around for a few years. The Like button allows users to publically display that they like posts or specific brands. Facebook is rolling out a new feature that is in testing right now that allows users to create wish lists of all sorts of products ranging from clothing to home furnishings and more.
reports that Facebook is working with seven retailers, including Pottery Barn and Victoria's Secret to test the feature. The “Want” button will allow users to flag images of products that they want to purchase.
"People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement.
Facebook is reportedly calling the feature Collections and it is believed to be a push to help link its
with external online stores.
Analyst Colin Sebastian said, "E-commerce is one of the best ways to monetize the Internet. Thinking about how large they are as a platform and how engaged people are, there are lots of levers they haven't pulled yet in terms of monetization."
Sebastian did indicate that there is potential for Facebook to earn a transaction fee for referring users to the external e-commerce sites. There's also a chance that retailers could pay Facebook to promote products that are featured in a user's wish list in a manner similar to that of Facebook's current ad offerings.
The Collections feature will eventually be offered to all U.S. users of Facebook.
This article is over a month old, voting and posting comments is disabled
10/9/2012 11:44:49 AM
I'd gladly hit the Want button if it's located next to functionality for privacy and respect of information.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
Zuckerberg Celebrates 1 Billion Facebook Users
October 4, 2012, 8:32 AM
After Microsoft Complains, EU Rejects Google's Search Settlement for Second Time
September 23, 2014, 4:58 PM
Microsoft Expands Free Office 365 to All College Students
September 22, 2014, 3:21 PM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Facebook Tests Moments App, Aims to Keep Your Private Memories Private
September 17, 2014, 5:46 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Apple iPhone 6, iPhone 6 Plus Reviews Roll In
September 16, 2014, 9:13 PM
Big Media: If You Want Privacy, You're Probably a Pirate
September 18, 2014, 2:57 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
Home Depot Credit Card Theft is the Biggest in History, 55 Million Cards Stolen
September 18, 2014, 7:53 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information