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Print 27 comment(s) - last by inperfectdarkn.. on Oct 10 at 2:58 AM

Facebook heads into e-commerce

One of Facebook's most popular features is the “Like” button that has been around for a few years. The Like button allows users to publically display that they like posts or specific brands. Facebook is rolling out a new feature that is in testing right now that allows users to create wish lists of all sorts of products ranging from clothing to home furnishings and more. 
 
Reuters reports that Facebook is working with seven retailers, including Pottery Barn and Victoria's Secret to test the feature. The “Want” button will allow users to flag images of products that they want to purchase.
 
"People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement.

 
Facebook is reportedly calling the feature Collections and it is believed to be a push to help link its billion users with external online stores.
 
Analyst Colin Sebastian said, "E-commerce is one of the best ways to monetize the Internet. Thinking about how large they are as a platform and how engaged people are, there are lots of levers they haven't pulled yet in terms of monetization."
 
Sebastian did indicate that there is potential for Facebook to earn a transaction fee for referring users to the external e-commerce sites. There's also a chance that retailers could pay Facebook to promote products that are featured in a user's wish list in a manner similar to that of Facebook's current ad offerings.
 
The Collections feature will eventually be offered to all U.S. users of Facebook. 

Source: Reuters



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This article is over a month old, voting and posting comments is disabled

Want?
By Motoman on 10/9/2012 10:37:55 AM , Rating: 3
...how about "Want out?"




RE: Want?
By xti on 10/9/2012 10:50:02 AM , Rating: 4
you mean the log-off button? even porn sites have those already.


RE: Want?
By Motoman on 10/9/2012 10:53:31 AM , Rating: 5
It's not fair to compare Facebook to a porn site.

One serves a clear, long-standing need deeply embedded in all human cultures. The other is Facebook.


RE: Want?
By inperfectdarkness on 10/10/2012 2:56:22 AM , Rating: 2
why can't i vote this up past 11?


RE: Want?
By StevoLincolnite on 10/9/2012 10:55:46 AM , Rating: 2
/me presses the "dislike" button regarding the "Want out" button.


RE: Want?
By StevoLincolnite on 10/9/2012 10:56:26 AM , Rating: 2
Derp. I mean want* not want out*.

We needs an edit button Dailytech!


RE: Want?
By CowKing on 10/9/2012 8:43:00 PM , Rating: 2
quote:
We needs an edit button Dailytech!


Like/Want


RE: Want?
By NellyFromMA on 10/9/2012 11:44:49 AM , Rating: 3
I'd gladly hit the Want button if it's located next to functionality for privacy and respect of information.


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov

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