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Print 7 comment(s) - last by tayb.. on Oct 9 at 1:29 PM
Microsoft is kicking off a huge October with free Wi-Fi access on opposite U.S. coasts

October is a big month for Microsoft. The Redmond, Washington-based company is launching two major operating systems -- Windows 8 and Windows Phone 8 -- that share a common codebase. Microsoft is hoping to continue its dominance in the PC operating system market with Windows 8, while it is looking to get more than the few table scraps its gets now in the smartphone space with Windows Phone 8.
 
To help promote the two OS launches, Microsoft is sponsoring free Wi-Fi access via Boingo wireless hotspots in San Francisco and New York City. The service will be available in:
  • Six Manhattan subway stations as of today
  • 200 Manhattan "hotzones" beginning November 1
  • Numerous San Francisco landmarks including Union Square, Nob Hill, and Fisherman's Wharf 
The free promotion will last from now until the end of 2012.

“Microsoft’s sponsorship of Wi-Fi in New York and San Francisco is a testament to the targeted reach and deep engagement Boingo’s Cloud Nine advertising network delivers,” said Dawn Callahan, VP of Consumer Marketing for Boingo Wireless. “Our Wi-Fi sponsorships deliver meaningful advertiser content to key consumer audiences, help partner venues meet their revenue needs, and keep people connected from subway station to city center.”
 
Windows 8 will launch on October 26 in a variety of desktops, notebooks, tablets, and convertible PCs. Windows Phone 8 will launch on October 29.

Source: Boingo


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Put it on the trains!!!!! ...and make it free!
By tayb on 10/8/2012 10:21:35 PM , Rating: 2
Come on! Put it on the trains! I spend a lot more time on the train itself than I do in the station.

Also, make it free.




RE: Put it on the trains!!!!! ...and make it free!
By augiem on 10/9/2012 3:45:37 AM , Rating: 2
No, "free" sucks. You are just asking to be exposed to even more advertising, if that's even possible anymore. Ever heard of "you get what you pay for"? Nobody seems to care anymore.


By Omega215D on 10/9/2012 11:28:03 AM , Rating: 2
Not really. I've tried the AT&T offered WiFi in certain NYC subway stations and the ads aren't intrusive. Also, nothing wrong with a little advertising here or there if it doesn't get in the way.


By Apone on 10/9/2012 11:54:47 AM , Rating: 2
@ augiem

Yeah it seems like everyone wants something for nothing. I remember back in the mid-2000's when SBUX Wi-Fi was $30 a month for unlimited access, people would ask me how to access it and once they realized it costs money, they have this expression of "What do you mean Wi-Fi isn't free?" look on their face.

@ Omega215D

I dunno', the last time I tried "free" Internet was with Net Zero's god-awful service; Don't get me wrong, I know that was eons ago in the computing world but ad-supported services like free Internet probably would not use the best network infrastructure for a stable & fast connection, unlike a paid service. So like augiem said, "You get what you pay for" which I'm happy to do knowing I'll be getting solid service for my money.


By tayb on 10/9/2012 1:29:42 PM , Rating: 2
People will find something to complain about in all situations.

Tell you what, you can pay boingo $8/month and I'll "suffer" through a few more ads and save that $96/year. Hopefully I don't die from the extra ads I see during the short wait at the train station. We all know how terrible those are.


"And boy have we patented it!" -- Steve Jobs, Macworld 2007











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