Report: Apple to Produce 10 Million iPad Minis in Q4 2012
October 8, 2012 1:37 PM
comment(s) - last by
This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets
hasn't even been announced yet, but Apple is already planning to make over 10 million of them in the fourth quarter of this year.
Ten million iPad Minis is almost double the number of Amazon Kindle Fires that were made during Q4 2011 -- and the Fire was the hottest holiday item last year. This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets.
Apple is still the big player in the tablet market with its 9.7-inch iPad, but the tech giant has noticed a new trend that is grabbing customers' attention --
smaller, cheaper tablets
Companies like Amazon, ASUS and Samsung have turned the tablet world upside down with the idea of smaller tablets that are more affordable, but also have strong features. Amazon led the pack with its 7-inch Kindle Fire tablet last year for $199. Samsung's Galaxy Tabs have 7-inch versions in the mix, and more recently, Google teamed up with ASUS for the
7-inch Nexus 7 tablet
iPad Mini rendering [Image Source: Martin Hajek]
As if that wasn't enough, Amazon jumped back into the small tablet market with a
refreshed 7-inch Kindle Fire HD for $199
, an 8.9-inch Fire HD for $299 and a 4G LTE HD model for $499. On top of that, the e-tailer is offering a generous data package with its tablets for only $49.99 per year.
It's clear that the smaller tablet market is quite competitive, and it's what customers want. In Q2 2010, Apple had 84 percent of the worldwide tablet market share. In Q2 2012, this number dropped to 69.6 percent, further showing that competitors like Android-powered tablets are cutting in.
Of course, Apple wants a piece of that pie and is looking to hold onto its tablet dominance. Doing so means the release of an iPad Mini, which is rumored to be a 7.85-inch version of the usual 9.7-inch iPad.
[Image Source: Martin Hajek]
Apple is expected to announce the iPad Mini later this month. Last week, Apple's Asian component suppliers
started production of the iPad Mini
, and the tech giant is looking to make about 10 million in Q4 2012 for the holiday season. However, the iPad Mini's success will be largely based on its affordability and features, which have yet to be disclosed.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
10/9/2012 11:18:58 AM
Apple won't sell at $249 because they wqould absolute neuter their own market share. Think 300-350 as Apple has never once not chaged a premium, and if ever there was a time for them to claim it it would be in this market at this time.
People will buy it up for 350. A GREAT stat to note as sales move on will be how much overlap there will be between those who own an iPad of any sort and those who will now own an iPad mini.
I suspect it will be greater than anyone would estimate for any other manufacturer strictly because people who purchase Apple products tend to have plenty of disposable income and tend to not really mind having multiple devices that do the same thing.
Manufacturering of an iPad mini vs iPad3 will likely have very comparable costs. They won't eliminate more than 150 of their profits per device I don't think.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
Report: iPad Mini Production Has Begun
October 3, 2012, 3:04 PM
Amazon Reveals $299 8.9" Kindle Fire HD, $499 LTE Model with $50 Yearly Data Plan
September 6, 2012, 2:05 PM
Nexus 7 Tablet Selling Out in U.S. Retail Stores
July 16, 2012, 2:37 PM
7.85" iPad Mini to Use iPhone 3GS Screen Tech
July 5, 2012, 1:19 PM
Apple's "iBeacon" Tracks Customers Inside Apple Stores for Enhanced Shopping Experience
December 6, 2013, 11:26 AM
Apple Says 74% of Its Mobile Devices Now Run iOS 7
December 6, 2013, 10:06 AM
Apple and Samsung See Virtual Tie in Q3 U.S. Sales, Nokia Seizes Fourth
December 5, 2013, 8:00 PM
AT&T Goes After T-Mobile with Reduced Off-Contract Prices, New Base Rates
December 5, 2013, 11:28 AM
MSI Unveils 3K Resolution GT60 Gaming, Workstation Notebooks
December 5, 2013, 11:00 AM
No iPhone for Obama Due to Security Concerns
December 5, 2013, 9:57 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information