Report: Apple to Produce 10 Million iPad Minis in Q4 2012
October 8, 2012 1:37 PM
comment(s) - last by
This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets
hasn't even been announced yet, but Apple is already planning to make over 10 million of them in the fourth quarter of this year.
Ten million iPad Minis is almost double the number of Amazon Kindle Fires that were made during Q4 2011 -- and the Fire was the hottest holiday item last year. This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets.
Apple is still the big player in the tablet market with its 9.7-inch iPad, but the tech giant has noticed a new trend that is grabbing customers' attention --
smaller, cheaper tablets
Companies like Amazon, ASUS and Samsung have turned the tablet world upside down with the idea of smaller tablets that are more affordable, but also have strong features. Amazon led the pack with its 7-inch Kindle Fire tablet last year for $199. Samsung's Galaxy Tabs have 7-inch versions in the mix, and more recently, Google teamed up with ASUS for the
7-inch Nexus 7 tablet
iPad Mini rendering [Image Source: Martin Hajek]
As if that wasn't enough, Amazon jumped back into the small tablet market with a
refreshed 7-inch Kindle Fire HD for $199
, an 8.9-inch Fire HD for $299 and a 4G LTE HD model for $499. On top of that, the e-tailer is offering a generous data package with its tablets for only $49.99 per year.
It's clear that the smaller tablet market is quite competitive, and it's what customers want. In Q2 2010, Apple had 84 percent of the worldwide tablet market share. In Q2 2012, this number dropped to 69.6 percent, further showing that competitors like Android-powered tablets are cutting in.
Of course, Apple wants a piece of that pie and is looking to hold onto its tablet dominance. Doing so means the release of an iPad Mini, which is rumored to be a 7.85-inch version of the usual 9.7-inch iPad.
[Image Source: Martin Hajek]
Apple is expected to announce the iPad Mini later this month. Last week, Apple's Asian component suppliers
started production of the iPad Mini
, and the tech giant is looking to make about 10 million in Q4 2012 for the holiday season. However, the iPad Mini's success will be largely based on its affordability and features, which have yet to be disclosed.
The Wall Street Journal
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RE: That still won't be enough
10/8/2012 3:39:25 PM
Actually I have only ever queued for one Apple product which was Tiger back in 2005. I decided to get it on the day of release from the Apple Store in central London. I didn't really need to but I was free that day, the weather was good and I wanted to see what being in an Apple launch queue was like. It was pretty good fun, a couple of thousand people stretching several blocks, lots of conversation and a bit of a party atmosphere and the wait from joining the queue to getting the box with Tiger in it only took an hour. A pleasant and fun experience and I can see why people do it.
Personally I think that the people who I saw camped out four days before the iPhone 5 launch outside the same store were a bit bonkers but in a harmless way and if that's what they want to do then good luck to them, the world is better for harmless and somewhat silly enthusiasms.
It's the dudes who get all uptight about other people's enthusiasms that really worry me, they seem so unhappy and tense about what other people are doing with their time. That's not healthy. It's like they are angry about people enjoying a party to which they could have gone to but chose not too. Odd.
RE: That still won't be enough
10/8/2012 3:45:42 PM
I waited for IP4 for about 2 hours, and I got free chik-fil-a while in line.
sheep need to eat.
RE: That still won't be enough
10/9/2012 1:16:34 PM
This post makes you sound so reasonable and sensible (and I agree with what you wrote!); it stands in stark contrast to all of your posts where you espouse your ridiculous belief that Google actually "copied" Apple in any meaningful way.
"Folks that want porn can buy an Android phone." -- Steve Jobs
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