Report: Apple to Produce 10 Million iPad Minis in Q4 2012
October 8, 2012 1:37 PM
comment(s) - last by
This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets
hasn't even been announced yet, but Apple is already planning to make over 10 million of them in the fourth quarter of this year.
Ten million iPad Minis is almost double the number of Amazon Kindle Fires that were made during Q4 2011 -- and the Fire was the hottest holiday item last year. This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets.
Apple is still the big player in the tablet market with its 9.7-inch iPad, but the tech giant has noticed a new trend that is grabbing customers' attention --
smaller, cheaper tablets
Companies like Amazon, ASUS and Samsung have turned the tablet world upside down with the idea of smaller tablets that are more affordable, but also have strong features. Amazon led the pack with its 7-inch Kindle Fire tablet last year for $199. Samsung's Galaxy Tabs have 7-inch versions in the mix, and more recently, Google teamed up with ASUS for the
7-inch Nexus 7 tablet
iPad Mini rendering [Image Source: Martin Hajek]
As if that wasn't enough, Amazon jumped back into the small tablet market with a
refreshed 7-inch Kindle Fire HD for $199
, an 8.9-inch Fire HD for $299 and a 4G LTE HD model for $499. On top of that, the e-tailer is offering a generous data package with its tablets for only $49.99 per year.
It's clear that the smaller tablet market is quite competitive, and it's what customers want. In Q2 2010, Apple had 84 percent of the worldwide tablet market share. In Q2 2012, this number dropped to 69.6 percent, further showing that competitors like Android-powered tablets are cutting in.
Of course, Apple wants a piece of that pie and is looking to hold onto its tablet dominance. Doing so means the release of an iPad Mini, which is rumored to be a 7.85-inch version of the usual 9.7-inch iPad.
[Image Source: Martin Hajek]
Apple is expected to announce the iPad Mini later this month. Last week, Apple's Asian component suppliers
started production of the iPad Mini
, and the tech giant is looking to make about 10 million in Q4 2012 for the holiday season. However, the iPad Mini's success will be largely based on its affordability and features, which have yet to be disclosed.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
10/8/2012 2:46:54 PM
Really? You don't know the answer to this simplistic question?
Because they are Apple fans and they will buy anything new from Apple...even if its the exactly the same as an existing product...but a different size (itouch, iphone, ipad). Apple has 6 generations of the same phone. How many versions of the same product has each single Apple fan owned? I would be willing to bet that 95% or more apple IProduct owners have owned more than one generation of that product. They are like druggies and are salivating at the next opportunity to get their fix satisfied...regardless of whether it's a worthy replacement or even truly needed. Apple knows they have a huge pool of repeat consumers itching to grab a hold of whatever they produce next....and 99% wouldn't ever consider leaving Apple's walled garden, even though there are dozens of alternatives in the marketplace and multiple marketplaces to get your APP on.
10/8/2012 3:08:29 PM
You are castrating the consumer choice - people update/upgrade all the time...heck I see my odometer hit 50k and I'm looking for a new car. Should I not get another infiniti if i had such a great time in my 06?
It's not just apple fans who buy the latest iteration...its basically anyone with disposable income. I just went from IP4 to SG3 and I know that in about 12-24 months, I'll be looking at what is available. Am I not allowed to buy another Samsung product?
I just always question people opinions here, its almost like price is much more of a factor than they lead on - otherwise...this are all luxury items, it comes with the territory. Who cares if you had SG1,2 & 3 - or Ipad 1st/2nd/3rd/etc gen?
“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith
Report: iPad Mini Production Has Begun
October 3, 2012, 3:04 PM
Amazon Reveals $299 8.9" Kindle Fire HD, $499 LTE Model with $50 Yearly Data Plan
September 6, 2012, 2:05 PM
Nexus 7 Tablet Selling Out in U.S. Retail Stores
July 16, 2012, 2:37 PM
7.85" iPad Mini to Use iPhone 3GS Screen Tech
July 5, 2012, 1:19 PM
CVS, Rite Aid Kill Unofficial Apple Pay Support, Burn Google Wallet Users in the Process
October 25, 2014, 5:26 PM
AT&T Defeats Purpose of New Apple SIM, Locks iPad Air 2 SIMs to Its Network
October 24, 2014, 2:17 PM
Get Ready for "Microsoft Lumia" Smartphones in Next Few Months
October 24, 2014, 12:26 PM
Report: Samsung Galaxy S5 to Receive Android 5.0 Lollipop in December
October 24, 2014, 11:26 AM
Dreadful Fire Phone Sales Lead to $170M Writedown for Amazon
October 24, 2014, 8:55 AM
Xiaomi Moves Data Out of China to Woo EU, America, Escape Security Concerns
October 23, 2014, 5:11 PM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
Samsung Announces Galaxy S5 Plus with Snapdragon 805 Processor, LTE-A
October 22, 2014, 3:40 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information