Print 33 comment(s) - last by WinTard.. on Oct 9 at 4:14 PM

This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets

The iPad Mini hasn't even been announced yet, but Apple is already planning to make over 10 million of them in the fourth quarter of this year. 
Ten million iPad Minis is almost double the number of Amazon Kindle Fires that were made during Q4 2011 -- and the Fire was the hottest holiday item last year. This shows that Apple has plenty of confidence in its new addition to the iPad family despite the fact that the market is already flooded with 7-inch tablets. 
Apple is still the big player in the tablet market with its 9.7-inch iPad, but the tech giant has noticed a new trend that is grabbing customers' attention -- smaller, cheaper tablets
Companies like Amazon, ASUS and Samsung have turned the tablet world upside down with the idea of smaller tablets that are more affordable, but also have strong features. Amazon led the pack with its 7-inch Kindle Fire tablet last year for $199. Samsung's Galaxy Tabs have 7-inch versions in the mix, and more recently, Google teamed up with ASUS for the 7-inch Nexus 7 tablet for $199. 

iPad Mini rendering [Image Source: Martin Hajek]
As if that wasn't enough, Amazon jumped back into the small tablet market with a refreshed 7-inch Kindle Fire HD for $199, an 8.9-inch Fire HD for $299 and a 4G LTE HD model for $499. On top of that, the e-tailer is offering a generous data package with its tablets for only $49.99 per year. 
It's clear that the smaller tablet market is quite competitive, and it's what customers want. In Q2 2010, Apple had 84 percent of the worldwide tablet market share. In Q2 2012, this number dropped to 69.6 percent, further showing that competitors like Android-powered tablets are cutting in. 
Of course, Apple wants a piece of that pie and is looking to hold onto its tablet dominance. Doing so means the release of an iPad Mini, which is rumored to be a 7.85-inch version of the usual 9.7-inch iPad. 
[Image Source: Martin Hajek]
Apple is expected to announce the iPad Mini later this month. Last week, Apple's Asian component suppliers started production of the iPad Mini, and the tech giant is looking to make about 10 million in Q4 2012 for the holiday season. However, the iPad Mini's success will be largely based on its affordability and features, which have yet to be disclosed. 

Sources: The Wall Street Journal, Martin Hajek

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Price?
By GotThumbs on 10/8/2012 2:46:54 PM , Rating: -1
Really? You don't know the answer to this simplistic question?

Because they are Apple fans and they will buy anything new from Apple...even if its the exactly the same as an existing product...but a different size (itouch, iphone, ipad). Apple has 6 generations of the same phone. How many versions of the same product has each single Apple fan owned? I would be willing to bet that 95% or more apple IProduct owners have owned more than one generation of that product. They are like druggies and are salivating at the next opportunity to get their fix satisfied...regardless of whether it's a worthy replacement or even truly needed. Apple knows they have a huge pool of repeat consumers itching to grab a hold of whatever they produce next....and 99% wouldn't ever consider leaving Apple's walled garden, even though there are dozens of alternatives in the marketplace and multiple marketplaces to get your APP on.

RE: Price?
By xti on 10/8/2012 3:08:29 PM , Rating: 2
You are castrating the consumer choice - people update/upgrade all the time...heck I see my odometer hit 50k and I'm looking for a new car. Should I not get another infiniti if i had such a great time in my 06?

It's not just apple fans who buy the latest iteration...its basically anyone with disposable income. I just went from IP4 to SG3 and I know that in about 12-24 months, I'll be looking at what is available. Am I not allowed to buy another Samsung product?

I just always question people opinions here, its almost like price is much more of a factor than they lead on - otherwise...this are all luxury items, it comes with the territory. Who cares if you had SG1,2 & 3 - or Ipad 1st/2nd/3rd/etc gen?

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesSmartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
UN Meeting to Tackle Antimicrobial Resistance
September 21, 2016, 9:52 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Update: Problem-Free Galaxy Note7s CPSC Approved
September 22, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki