backtop


Print 38 comment(s) - last by Bad-Karma.. on Oct 5 at 4:22 AM

Ultrabooks on the decline

About a month ago, Intel cut the outlook for its Q3 earnings by $1.1 billion. The reduction in earnings indicated that perhaps Intel's ultrabooks weren't selling as well as the company wanted. Intel originally hailed the ultrabook as the next big thing to revive the struggling PC economy. 
 
So far, ultrabooks haven't performed as well as expected in large part due to the high cost of the machines and increasing popularity of tablets. Research firm IHS iSuppli has cut its shipment expectations for ultrabooks globally during 2012. Previously, iSuppli expected 22 million ultrabooks to ship globally during 2012. The research firm has now cut that estimate to 10.3 million for the entire year.
 
The research firm cites two major reasons for poor sales in the ultrabook realm citing "nebulous marketing and unappealing price." ISuppli also points a finger at Intel as having to own up to standards that are too strict, confusing the marketplace between what's an ultrabook and what is an ultrathin notebook.


Sony VAIO T13
 
"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," Craig Stice, IHS's senior principal analyst for computer platforms, wrote in the report.
 
The research firm also criticized pricing of ultrabooks that sit near $1000 for most units. The company believes that a price cut bringing ultrabooks and the $600-$700 price range could increase sales next year. When Intel first started counting the ultrabook, $600-$700 was the price range many expected the machines to come to market in.
 
ISuppli believes that Intel's new processor, code-named Haswell, expected to launch in the middle of 2013 will also help improve sales in the ultrabook market. Windows 8 is also expected to have an impact on sales in the segment.

Source: CNN



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: It's all about cost
By corduroygt on 10/3/2012 1:37:18 PM , Rating: 2
Someone = "majority of people" not niche power users.
I believe Apple has >%90 of computers above $1K market.


RE: It's all about cost
By Bad-Karma on 10/5/2012 4:22:34 AM , Rating: 2
Over the past 15-20 years I've spend quite a bit of time in meetings in aerospace/scientific/IT and several other fields. Whether someone is using their personal or business laptops, I've rarely seen any that aren't a $1K+ product. . And I can count on one hand the number of Macs accumulative at those meetings.

Business and research are not a "niche".

You should dial back your tendency toward definitive language as you do not speak for or represent "most people".


"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki