Sales Estimates Slashed for Ultrabooks for 2012 Due to Poor Adoption
October 2, 2012 8:57 AM
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Ultrabooks on the decline
About a month ago, Intel
cut the outlook
for its Q3 earnings by $1.1 billion. The reduction in earnings indicated that perhaps Intel's ultrabooks weren't selling as well as the company wanted. Intel originally hailed the ultrabook as the next big thing to revive the struggling PC economy.
So far, ultrabooks haven't performed as well as expected in large part due to the high cost of the machines and increasing popularity of tablets. Research firm IHS iSuppli has cut its shipment expectations for ultrabooks globally during 2012. Previously, iSuppli expected 22 million ultrabooks to ship globally during 2012. The research firm has now cut that estimate to 10.3 million for the entire year.
The research firm cites two major reasons for poor sales in the ultrabook realm citing "nebulous marketing and unappealing price." ISuppli also points a finger at Intel as having to own up to standards that are too strict, confusing the marketplace between what's an ultrabook and what is an ultrathin notebook.
Sony VAIO T13
"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," Craig Stice, IHS's senior principal analyst for computer platforms, wrote in the report.
The research firm also criticized pricing of ultrabooks that sit near $1000 for most units. The company believes that a price cut bringing ultrabooks and the $600-$700 price range could increase sales next year. When Intel first started counting the ultrabook, $600-$700 was the price range many expected the machines to come to market in.
ISuppli believes that Intel's new processor, code-named
, expected to launch in the middle of 2013 will also help improve sales in the ultrabook market.
is also expected to have an impact on sales in the segment.
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Just an overpriced netbook
10/2/2012 9:23:15 PM
Most of these Ultrabooks have the same resolution as a $399 netbook and you paid $700+ just for a lighter netbook.
Where's the real improvement? Most of these ultrabooks are just filled with cost cutting corners and sprayed on paint to imitate Apple. While trying to charge Apple price but not even close in terms of hardware and support.
That Zenbook is the most overpriced poorly designed thing since the Dell Adamo.
RE: Just an overpriced netbook
10/2/2012 10:29:23 PM
I agree with a lot of this sentiment. A 1366x768 screen is OK on an 11.6' notebook, but apart from Apple few are making them. Instead, Ultrabook makers are often putting 1366x768 displays on 13.3" or even 14" notebooks.
For $1000 or more, buyers should get higher resolution screens, backlit keyboards, top-notch trackpads, and good build quality. If you charge Apple prices, give consumers something in return.
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