Sales Estimates Slashed for Ultrabooks for 2012 Due to Poor Adoption
October 2, 2012 8:57 AM
comment(s) - last by
Ultrabooks on the decline
About a month ago, Intel
cut the outlook
for its Q3 earnings by $1.1 billion. The reduction in earnings indicated that perhaps Intel's ultrabooks weren't selling as well as the company wanted. Intel originally hailed the ultrabook as the next big thing to revive the struggling PC economy.
So far, ultrabooks haven't performed as well as expected in large part due to the high cost of the machines and increasing popularity of tablets. Research firm IHS iSuppli has cut its shipment expectations for ultrabooks globally during 2012. Previously, iSuppli expected 22 million ultrabooks to ship globally during 2012. The research firm has now cut that estimate to 10.3 million for the entire year.
The research firm cites two major reasons for poor sales in the ultrabook realm citing "nebulous marketing and unappealing price." ISuppli also points a finger at Intel as having to own up to standards that are too strict, confusing the marketplace between what's an ultrabook and what is an ultrathin notebook.
Sony VAIO T13
"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," Craig Stice, IHS's senior principal analyst for computer platforms, wrote in the report.
The research firm also criticized pricing of ultrabooks that sit near $1000 for most units. The company believes that a price cut bringing ultrabooks and the $600-$700 price range could increase sales next year. When Intel first started counting the ultrabook, $600-$700 was the price range many expected the machines to come to market in.
ISuppli believes that Intel's new processor, code-named
, expected to launch in the middle of 2013 will also help improve sales in the ultrabook market.
is also expected to have an impact on sales in the segment.
This article is over a month old, voting and posting comments is disabled
RE: Not really
10/2/2012 3:34:28 PM
"Hi, I just bought this <ultrabook> and I can't figure out how to install my Quickbooks on it..."
"Do you have a CD, or did you download Quickbooks?"
"I have the CD I bought at the store."
"OK, well the kind of laptop you bought doesn't have CD drives. You'll have to buy an external one to install from that disk."
"That's the dumbest f%cking thing I've ever heard of."
"...and don't ask about how to watch your DVD or BD movies either. Or how to listen to your CDs."
"Because those answers will also be the dumbest f%cking thing you've ever heard of."
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
Intel's Cuts Median Q3 Earnings Outlook by $1.1B USD
September 7, 2012, 12:53 PM
PC Makers: Windows 8 May Not Be All It's Cracked Up to Be
August 21, 2012, 12:17 PM
Microsoft Expands Windows Azure in Asia, Mocks iPad in New Commercial
May 23, 2013, 12:06 PM
Lenovo Reports Solid Fiscal Q4, Full-Year Financials
May 23, 2013, 9:22 AM
MSI's AMD Richland (A10)/Neptune (7/8xxxM) Gaming Notebooks Start at $1,299 USD
May 22, 2013, 3:15 PM
Apples Tries to Use Decade-Old Patents to Ban Samsung Galaxy S IV
May 22, 2013, 3:00 PM
Intel Shake-Up to Focus on Mobile, New Devices
May 22, 2013, 11:04 AM
Report: DISH CEO Makes Aggressive $2B USD Bid for LightSquared's Spectrum
May 20, 2013, 10:25 PM
Most Popular Articles
High School Student Creates Storage Device that Can Charge in 20 Seconds
May 20, 2013, 6:51 AM
Seawater Cooling Saves Data Center Big Bucks, Energy, Despite Jellyfish Issues
May 17, 2013, 3:23 PM
Newegg Legal Chief: "We don't Feed the Trolls"; Defeats Bell Lab Shell Comp.
May 17, 2013, 10:11 AM
Former Intel CEO Regrets Passing Up on iPhone Gravy Train
May 17, 2013, 11:46 AM
NASA Awards $125,000 Grant for 3D Printed Food on Long-Term Space Travels
May 21, 2013, 1:32 PM
Latest Blog Posts
Lumosity: Does it Work?
May 22, 2013, 8:20 PM
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information