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Print 38 comment(s) - last by Bad-Karma.. on Oct 5 at 4:22 AM

Ultrabooks on the decline

About a month ago, Intel cut the outlook for its Q3 earnings by $1.1 billion. The reduction in earnings indicated that perhaps Intel's ultrabooks weren't selling as well as the company wanted. Intel originally hailed the ultrabook as the next big thing to revive the struggling PC economy. 
 
So far, ultrabooks haven't performed as well as expected in large part due to the high cost of the machines and increasing popularity of tablets. Research firm IHS iSuppli has cut its shipment expectations for ultrabooks globally during 2012. Previously, iSuppli expected 22 million ultrabooks to ship globally during 2012. The research firm has now cut that estimate to 10.3 million for the entire year.
 
The research firm cites two major reasons for poor sales in the ultrabook realm citing "nebulous marketing and unappealing price." ISuppli also points a finger at Intel as having to own up to standards that are too strict, confusing the marketplace between what's an ultrabook and what is an ultrathin notebook.


Sony VAIO T13
 
"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," Craig Stice, IHS's senior principal analyst for computer platforms, wrote in the report.
 
The research firm also criticized pricing of ultrabooks that sit near $1000 for most units. The company believes that a price cut bringing ultrabooks and the $600-$700 price range could increase sales next year. When Intel first started counting the ultrabook, $600-$700 was the price range many expected the machines to come to market in.
 
ISuppli believes that Intel's new processor, code-named Haswell, expected to launch in the middle of 2013 will also help improve sales in the ultrabook market. Windows 8 is also expected to have an impact on sales in the segment.

Source: CNN



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It's all about cost
By corduroygt on 10/2/2012 10:22:28 AM , Rating: 3
People who spend over 1K don't buy PC's.




RE: It's all about cost
By StevoLincolnite on 10/2/2012 10:27:42 AM , Rating: 2
Not true. Enthusiasts can sometimes spend several multiples more than that for the absolute best that you cannot get anywhere else.
Mind you those same people wouldn't step down to an Ultrabook unless it had some decent GPU power. :P


RE: It's all about cost
By corduroygt on 10/2/2012 11:20:36 AM , Rating: 2
Most people aren't enthusiasts though, that's what I meant.
When someone's buying a laptop over 1K, they look for the Apple logo.


RE: It's all about cost
By kmmatney on 10/2/2012 4:22:47 PM , Rating: 2
A colleague of mine recently bought a new MacBook retina display, witha few upgrades for $3800! He is into photography, and has a $12000 camera, so I guess this was no big deal.


RE: It's all about cost
By Bad-Karma on 10/3/2012 1:40:00 AM , Rating: 2
quote:
When someone's buying a laptop over 1K, they look for the Apple logo.


I wouldn't make the assumption that every one has the same needs and requirements for a laptop as as yourself.

I purchase a Sager laptop a few weeks ago that I'm using for when I'm traveling. With what I need it to do it priced out at just over $5K. But it is beefy enough that I'm not limited by being away from my Xeon workstations at the home or office.

While Sager is usually considered a "gaming" laptop. My office has found that ability for RAID-0 configurations and multi-GPU for GPGPU work really well for distributed simulations and metric analysis when we are out in the field. We've even used them as adhoc SQL/Oracle DB servers when in a pinch.

That and it has no trouble playing a game or two when we're stuck out in some remote place with little or no night life.


RE: It's all about cost
By corduroygt on 10/3/2012 1:37:18 PM , Rating: 2
Someone = "majority of people" not niche power users.
I believe Apple has >%90 of computers above $1K market.


RE: It's all about cost
By Bad-Karma on 10/5/2012 4:22:34 AM , Rating: 2
Over the past 15-20 years I've spend quite a bit of time in meetings in aerospace/scientific/IT and several other fields. Whether someone is using their personal or business laptops, I've rarely seen any that aren't a $1K+ product. . And I can count on one hand the number of Macs accumulative at those meetings.

Business and research are not a "niche".

You should dial back your tendency toward definitive language as you do not speak for or represent "most people".


RE: It's all about cost
By nedsand on 10/2/2012 1:30:19 PM , Rating: 3
People who buy PC's don't have to spend over 1K.
There FIFY


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