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Ultrabooks on the decline

About a month ago, Intel cut the outlook for its Q3 earnings by $1.1 billion. The reduction in earnings indicated that perhaps Intel's ultrabooks weren't selling as well as the company wanted. Intel originally hailed the ultrabook as the next big thing to revive the struggling PC economy. 
 
So far, ultrabooks haven't performed as well as expected in large part due to the high cost of the machines and increasing popularity of tablets. Research firm IHS iSuppli has cut its shipment expectations for ultrabooks globally during 2012. Previously, iSuppli expected 22 million ultrabooks to ship globally during 2012. The research firm has now cut that estimate to 10.3 million for the entire year.
 
The research firm cites two major reasons for poor sales in the ultrabook realm citing "nebulous marketing and unappealing price." ISuppli also points a finger at Intel as having to own up to standards that are too strict, confusing the marketplace between what's an ultrabook and what is an ultrathin notebook.


Sony VAIO T13
 
"So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream," Craig Stice, IHS's senior principal analyst for computer platforms, wrote in the report.
 
The research firm also criticized pricing of ultrabooks that sit near $1000 for most units. The company believes that a price cut bringing ultrabooks and the $600-$700 price range could increase sales next year. When Intel first started counting the ultrabook, $600-$700 was the price range many expected the machines to come to market in.
 
ISuppli believes that Intel's new processor, code-named Haswell, expected to launch in the middle of 2013 will also help improve sales in the ultrabook market. Windows 8 is also expected to have an impact on sales in the segment.

Source: CNN



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RE: Not really
By BSMonitor on 10/2/2012 9:49:40 AM , Rating: -1
Yawn.. 1980 called and they need an IT manager. Can you come help out??

Optical drive?? For what?? It has WiFi!! Grow up, it's 2012. Your smartphone and tablets do not have them either, noob.


RE: Not really
By Beenthere on 10/2/2012 10:10:56 AM , Rating: 2
Hint: WiFi isn't a replacement for an optical drive.

Dumbphones and tablets are e-toys not PCs.

Maybe you should not be insulting other people when you are technically and socially deficient?


RE: Not really
By Motoman on 10/2/2012 3:34:28 PM , Rating: 2
"Hi, I just bought this <ultrabook> and I can't figure out how to install my Quickbooks on it..."

"Do you have a CD, or did you download Quickbooks?"

"I have the CD I bought at the store."

"OK, well the kind of laptop you bought doesn't have CD drives. You'll have to buy an external one to install from that disk."

"That's the dumbest f%cking thing I've ever heard of."

"...and don't ask about how to watch your DVD or BD movies either. Or how to listen to your CDs."

"Why?"

"Because those answers will also be the dumbest f%cking thing you've ever heard of."


RE: Not really
By StevoLincolnite on 10/2/2012 10:24:45 AM , Rating: 2
quote:
Your smartphone and tablets do not have them either, noob.


lOOK at the form factors. A CD/DVD/Bluray drive is larger than most phones (And some tablets!), common sense dictates you cannot place a square block in a round hole.


"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer














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