Nissan Hopes to Boost Leaf Enthusiasm with Price Cuts
October 2, 2012 9:17 PM
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Nissan is cutting the sale price and lease prices in the U.S.
Nissan's Leaf is withering in terms of sales, and the automaker is looking to fix that through discounts and cheaper lease options.
sales have taken a serious dip
this year, having only sold 4,228 for the year through August in the United States. The automaker sold 10,000 Leafs last year and had hoped to double that number this year.
How does Nissan plan to fix this? For starters, it took $3,250 off the price tag of each 2012 Leaf model starting in August. This is a considerable jump from the $850 discounts it was giving back in January. The 2012 Leaf starts at $36,050.
In addition, Nissan is reducing lease costs of the 2012 Leaf from $249 per month to $219 per month with $2,999 down for 32 months.
Nissan's U.S. Leaf sales were affected by sending vehicles to all 50 states, thus having to reduce the number of Leafs sent to California. The problem here is that California is the largest buyer of the Leaf. Right now, dealerships are experiencing an excess of Leafs, having a 114-day supply. Automakers usually only want a 60-day supply at dealerships.
The Leaf also had battery troubles this year, where
EVs in Arizona experienced a shorter battery life
due to the heat. However, Nissan said that these vehicles had thousands of miles on them and that the battery capacity loss was "normal" for that amount of drive time.
"The sales overall have not met our expectations, but we're working hard to keep pushing," said David Reuter, a Nissan spokesman.
The discounts only apply to 2012 models. The
2013 Nissan Leaf
won't be released until early next year.
The Washington Post
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10/3/2012 9:42:46 PM
Wrong. 90% of the Volts sold were to the US Government and GE through government contracts. Normal citizens are NOT buying them.
The model S is not selling either. They've only made 50 of them. lol
10/4/2012 10:17:27 AM
The problem is the pricing.
A Leaf is a $15k car minus a $5k engine/fuel/exhaust system plus a $25k battery+motor system. They are charging way too much money, likely requiring the higher price to offset the technology development. They should be sold for manufacturing cost + reasonable profit.
They are charging $18k for that battery pack - far too much. Perhaps they should shift the model to purchasing the vehicle, but leasing a battery pack? That way the battery will always be under warranty and replaced as the lease expires.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
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