Nissan Hopes to Boost Leaf Enthusiasm with Price Cuts
October 2, 2012 9:17 PM
comment(s) - last by
Nissan is cutting the sale price and lease prices in the U.S.
Nissan's Leaf is withering in terms of sales, and the automaker is looking to fix that through discounts and cheaper lease options.
sales have taken a serious dip
this year, having only sold 4,228 for the year through August in the United States. The automaker sold 10,000 Leafs last year and had hoped to double that number this year.
How does Nissan plan to fix this? For starters, it took $3,250 off the price tag of each 2012 Leaf model starting in August. This is a considerable jump from the $850 discounts it was giving back in January. The 2012 Leaf starts at $36,050.
In addition, Nissan is reducing lease costs of the 2012 Leaf from $249 per month to $219 per month with $2,999 down for 32 months.
Nissan's U.S. Leaf sales were affected by sending vehicles to all 50 states, thus having to reduce the number of Leafs sent to California. The problem here is that California is the largest buyer of the Leaf. Right now, dealerships are experiencing an excess of Leafs, having a 114-day supply. Automakers usually only want a 60-day supply at dealerships.
The Leaf also had battery troubles this year, where
EVs in Arizona experienced a shorter battery life
due to the heat. However, Nissan said that these vehicles had thousands of miles on them and that the battery capacity loss was "normal" for that amount of drive time.
"The sales overall have not met our expectations, but we're working hard to keep pushing," said David Reuter, a Nissan spokesman.
The discounts only apply to 2012 models. The
2013 Nissan Leaf
won't be released until early next year.
The Washington Post
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Love my Leaf!
10/3/2012 7:14:29 PM
As a Leaf owner, I can testify to several reasons for driving one:
1) In California, it's one of the few vehicles that qualifies for the HOV lane with a single person in the car, this saves me up to 15 minutes each day on my inbound commute to San Francisco. This also saves $3.50 per trip due to HOV toll discounts, or $70 a month.
2) Federal and state subsidies reduce the cost by $10,000, making it pricey but not outrageous for a new car with a lot of features.
3) It directly produces no emissions, and if charged with electricity from clean sources, which I believe is the case for me in California, its overall pollution impact is less than a gasoline car.
4) I've spent a total of $30 so far on maintenance in 9 months, it just doesn't need much service.
5) It's surprisingly fun to drive with quite a bit of pep from a stoplight.
6) It's a step towards the goal of energy independence, electricity is produced entirely within the United States, so my money isn't directly or indirectly supporting foreign governments who do not share my values or interests.
RE: Love my Leaf!
10/5/2012 3:16:06 PM
First off, in the midst of the standard ev/anti-ev flamewars, thanks for the real world review.
Because of one of your comments, I decided to check and see how clean CA power really is. I found it at:
Looks like CA produces 70% of their own power and buys 30% from other states. Of the 70%, 60% is natural gas, 19% is hydro, 7% wind, 6% neculear, 2% geothermal, 1% solar, and the rest is small change. Looks pretty clean overall.
On the other hand, natural gas is a rather expensive fuel. Relying so heavily on that, as well as buying 30% from other states does explain why electricity in California costs about four times what it does where I live.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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