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Nissan is cutting the sale price and lease prices in the U.S.

Nissan's Leaf is withering in terms of sales, and the automaker is looking to fix that through discounts and cheaper lease options. 
 
Nissan's Leaf sales have taken a serious dip this year, having only sold 4,228 for the year through August in the United States. The automaker sold 10,000 Leafs last year and had hoped to double that number this year. 
 
How does Nissan plan to fix this? For starters, it took $3,250 off the price tag of each 2012 Leaf model starting in August. This is a considerable jump from the $850 discounts it was giving back in January. The 2012 Leaf starts at $36,050. 
 
In addition, Nissan is reducing lease costs of the 2012 Leaf from $249 per month to $219 per month with $2,999 down for 32 months. 

 
Nissan's U.S. Leaf sales were affected by sending vehicles to all 50 states, thus having to reduce the number of Leafs sent to California. The problem here is that California is the largest buyer of the Leaf. Right now, dealerships are experiencing an excess of Leafs, having a 114-day supply. Automakers usually only want a 60-day supply at dealerships. 
 
The Leaf also had battery troubles this year, where EVs in Arizona experienced a shorter battery life due to the heat. However, Nissan said that these vehicles had thousands of miles on them and that the battery capacity loss was "normal" for that amount of drive time. 
 
"The sales overall have not met our expectations, but we're working hard to keep pushing," said David Reuter, a Nissan spokesman. 
 
The discounts only apply to 2012 models. The 2013 Nissan Leaf won't be released until early next year. 

Source: The Washington Post



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It is kind of early for EV only vehicles still
By Milliamp on 10/3/2012 1:01:27 AM , Rating: 1
If hybrids aren't green enough for you it seems like plug in hybrid is the next step that makes sense. The plug in hybrid Prius is $4k cheaper than the leaf.

I suspect the main reason Nissan went to EV and not hybrid or some version of it is because they don't want to license technology from Toyota to do it. Thankfully the Prius is 15 years old so maybe some of the key patents are set to expire soon and we'll see some more progress from others.

If their hybrid patents get renewed it is going to throw a stick in the spokes of a lot of companies trying to make more efficient vehicles with a late start.




RE: It is kind of early for EV only vehicles still
By Ringold on 10/3/2012 1:16:34 AM , Rating: 2
Honda doesn't license from Toyota, nor is the Volts. I think there's other ways of skinning this particular cat for patents not to be a show-stopper.

I think it's more like different automakers throwing a variety of garbage at the consumer wall and seeing what sticks, in order to guide their future development, hopefully when costs aren't so high.


RE: It is kind of early for EV only vehicles still
By Milliamp on 10/3/2012 2:02:26 AM , Rating: 2
I'm not sure about Honda but the Chevy volt is not a hybrid and GM doesn't have many hybrid cars in their product line. Ford independently built their hybrid system in 2004 but they license 21 patents from Toyota to use it. As of 2012 Chrysler has no hybrids on the market but they are planning a hybrid 300 for 2013.

There is also more to hybrid than just being able to add the badge to the car, if you do a "clean room" hybrid system today it would be hard not to step on several currently valid patents. If you design around them there is almost certainly higher costs or efficiency losses associated with doing so.

The fact is that many significant technologies are likely still under patent for at least the next few years.


By FITCamaro on 10/3/2012 7:34:00 AM , Rating: 2
In what sense of the word hybrid is the Chevy Volt not one?


By FITCamaro on 10/3/2012 7:34:23 AM , Rating: 2
Maybe Cylon?


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