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New display will vie with LG, Samsung, and others for dominance

While Samsung Electronics Comp., Ltd. (KSC:005930currently dominates the thriving smartphone commodity display market, a number of Asian rivals are aiming to unseat the South Korean giant.  Among them is Japan's Sharp Corp. (TYO:6753).

Sharp announced this week that it would be mass-producing a monstrous 443 ppi (pixels-per-inch) 1920x1080 pixel smartphone screen.  The 5-inch screen could appear in devices as early as the holiday season, but will likely show up in greater quantities next year.  The new display features a brand new pixel technology dubbed CG-Silicon, which Sharp promises brings smartphone displays in line with their full-size counterparts.  Sharp's display likely makes use of the company's new "Igzo" power efficient thin-display tech, as well.

The release marks the latest round in a game of brinksmanship by Japan and South Korea's top display makers.  Early this year South Korea's LG Electronics Inc. (KSC:066570) announced production of a similar 5-inch 440 ppi unit, which will likely launch in a similar window.  LG calls its display technology "Retina" displays.

Sharp Aquos
Sharp is thinking small with its latest 5-inch 1080 display. [Image Source: IntoMobile]

Sharp is reportedly looking to displace LG in Apple, Inc.'s (AAPL) coveted iPhone, using a slightly smaller display unit.  The company announced in August that it would be shipping displays for the iPhone 5 en masse.  LG announced similar shipments, indicating that Apple would split its demand between the two manufacturers.

A third player is Japan's Toshiba Corp. (TYO:6502), which recently demoed a 498 ppi 6-inch display.  Toshiba's display could be the most impressive of the bunch -- unfortunately it's not yet quite ready for the market.  

Sources: Sharp, UnWired View



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This article is over a month old, voting and posting comments is disabled

By TakinYourPoints on 10/2/2012 1:10:27 AM , Rating: 2
quote:
We do have 1920x1200 on 15" laptops.

Heck, we can get a 2880x1800 now on a 15" laptop.


The important thing now is getting operating systems and applications to properly support higher DPI on the desktop. The only reason the retina Macbook Pro works at 2880x1800 is because proper scaling (increased font resolution without shrinking anything) is implemented. Even then, it only works the same way that the iPhone and iPad did, which is to directly quadruple the prior default resolution (in this case 1440x900). The rMBP can also emulate other resolutions like 1920x1200 but you run into the same issues where text and UI graphics are smaller than they would ideally be.

Windows still has to address this if higher DPI is going to take off on the desktop and laptop. Setting 125% or 200% scaling doesn't really cut it since it throws UI proportions and font rendering off: http://techreport.com/review/23631/how-windows-8-s...

So yeah, 1920x1080 exists on laptops but man is the execution bad right now.


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