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New display will vie with LG, Samsung, and others for dominance

While Samsung Electronics Comp., Ltd. (KSC:005930currently dominates the thriving smartphone commodity display market, a number of Asian rivals are aiming to unseat the South Korean giant.  Among them is Japan's Sharp Corp. (TYO:6753).

Sharp announced this week that it would be mass-producing a monstrous 443 ppi (pixels-per-inch) 1920x1080 pixel smartphone screen.  The 5-inch screen could appear in devices as early as the holiday season, but will likely show up in greater quantities next year.  The new display features a brand new pixel technology dubbed CG-Silicon, which Sharp promises brings smartphone displays in line with their full-size counterparts.  Sharp's display likely makes use of the company's new "Igzo" power efficient thin-display tech, as well.

The release marks the latest round in a game of brinksmanship by Japan and South Korea's top display makers.  Early this year South Korea's LG Electronics Inc. (KSC:066570) announced production of a similar 5-inch 440 ppi unit, which will likely launch in a similar window.  LG calls its display technology "Retina" displays.

Sharp Aquos
Sharp is thinking small with its latest 5-inch 1080 display. [Image Source: IntoMobile]

Sharp is reportedly looking to displace LG in Apple, Inc.'s (AAPL) coveted iPhone, using a slightly smaller display unit.  The company announced in August that it would be shipping displays for the iPhone 5 en masse.  LG announced similar shipments, indicating that Apple would split its demand between the two manufacturers.

A third player is Japan's Toshiba Corp. (TYO:6502), which recently demoed a 498 ppi 6-inch display.  Toshiba's display could be the most impressive of the bunch -- unfortunately it's not yet quite ready for the market.  

Sources: Sharp, UnWired View



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RE: Pointless
By Alpha4 on 10/1/2012 4:55:27 PM , Rating: 2
I can attest to observing users dramatically reduce display resolution on their windows laptops to expand font sizes, but I have faith that the majority of developers will finally wise up and implement proper scaling and allow DPI adjustment.


RE: Pointless
By michael2k on 10/1/2012 5:16:59 PM , Rating: 2
I don't.

I expect Microsoft to implement DPI doubling and screen scaling, first, before I expect developers to figure it out.

In other words, the Apple approach will win because it doesn't rely on third parties to get religion.


RE: Pointless
By TakinYourPoints on 10/1/2012 8:47:55 PM , Rating: 2
quote:
I expect Microsoft to implement DPI doubling and screen scaling, first, before I expect developers to figure it out.

In other words, the Apple approach will win because it doesn't rely on third parties to get religion.


This is what will most likely happen. Numerous third parties cannot be depended upon to enforce a unified standard.


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