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New display will vie with LG, Samsung, and others for dominance

While Samsung Electronics Comp., Ltd. (KSC:005930currently dominates the thriving smartphone commodity display market, a number of Asian rivals are aiming to unseat the South Korean giant.  Among them is Japan's Sharp Corp. (TYO:6753).

Sharp announced this week that it would be mass-producing a monstrous 443 ppi (pixels-per-inch) 1920x1080 pixel smartphone screen.  The 5-inch screen could appear in devices as early as the holiday season, but will likely show up in greater quantities next year.  The new display features a brand new pixel technology dubbed CG-Silicon, which Sharp promises brings smartphone displays in line with their full-size counterparts.  Sharp's display likely makes use of the company's new "Igzo" power efficient thin-display tech, as well.

The release marks the latest round in a game of brinksmanship by Japan and South Korea's top display makers.  Early this year South Korea's LG Electronics Inc. (KSC:066570) announced production of a similar 5-inch 440 ppi unit, which will likely launch in a similar window.  LG calls its display technology "Retina" displays.

Sharp Aquos
Sharp is thinking small with its latest 5-inch 1080 display. [Image Source: IntoMobile]

Sharp is reportedly looking to displace LG in Apple, Inc.'s (AAPL) coveted iPhone, using a slightly smaller display unit.  The company announced in August that it would be shipping displays for the iPhone 5 en masse.  LG announced similar shipments, indicating that Apple would split its demand between the two manufacturers.

A third player is Japan's Toshiba Corp. (TYO:6502), which recently demoed a 498 ppi 6-inch display.  Toshiba's display could be the most impressive of the bunch -- unfortunately it's not yet quite ready for the market.  

Sources: Sharp, UnWired View



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RE: Pointless
By TakinYourPoints on 10/1/2012 2:23:58 PM , Rating: 2
Wrong. The closer the display will be to your eyes the higher the pixel density needs to be in order to smooth out text and graphics. Since small screens like tablets and smartphones are the ones that need to be closer to your eyes, it follows that they need to have higher pixel density. The same logic also applies to laptops. Things start to diminish with desktop monitors and HDTVs.

quote:
Hell, you're pushing it on a normal 15.6" laptop to have pixel density like that. Watch what at least 50% of the people in the world do when they run into that kind of pixel density on a screen that size...they turn the resolution down so they can read on-screen text easier.


This is why resolution independence or some workaround for it needs to happen. The retina display Macbook Pro gets around the issue in the same way that the iPad and iPhone do, by keeping everything the same size while using 4x the pixels for text and graphics. It looks excellent.

Windows still needs to incorporate something like this: http://techreport.com/review/23631/how-windows-8-s...

The Zenbook Prime has a great display that is let down by the scaling options in Windows. I believe that this will get addressed as time goes on since high PPI on the PC will increase eventually.


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads














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