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New display will vie with LG, Samsung, and others for dominance

While Samsung Electronics Comp., Ltd. (KSC:005930currently dominates the thriving smartphone commodity display market, a number of Asian rivals are aiming to unseat the South Korean giant.  Among them is Japan's Sharp Corp. (TYO:6753).

Sharp announced this week that it would be mass-producing a monstrous 443 ppi (pixels-per-inch) 1920x1080 pixel smartphone screen.  The 5-inch screen could appear in devices as early as the holiday season, but will likely show up in greater quantities next year.  The new display features a brand new pixel technology dubbed CG-Silicon, which Sharp promises brings smartphone displays in line with their full-size counterparts.  Sharp's display likely makes use of the company's new "Igzo" power efficient thin-display tech, as well.

The release marks the latest round in a game of brinksmanship by Japan and South Korea's top display makers.  Early this year South Korea's LG Electronics Inc. (KSC:066570) announced production of a similar 5-inch 440 ppi unit, which will likely launch in a similar window.  LG calls its display technology "Retina" displays.

Sharp Aquos
Sharp is thinking small with its latest 5-inch 1080 display. [Image Source: IntoMobile]

Sharp is reportedly looking to displace LG in Apple, Inc.'s (AAPL) coveted iPhone, using a slightly smaller display unit.  The company announced in August that it would be shipping displays for the iPhone 5 en masse.  LG announced similar shipments, indicating that Apple would split its demand between the two manufacturers.

A third player is Japan's Toshiba Corp. (TYO:6502), which recently demoed a 498 ppi 6-inch display.  Toshiba's display could be the most impressive of the bunch -- unfortunately it's not yet quite ready for the market.  

Sources: Sharp, UnWired View

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RE: Pointless
By Camikazi on 10/1/2012 1:29:48 PM , Rating: 3
I've noticed it in many companies as well, resolution lowered and refesh rate at a low setting making my eyes hurt. The places where it doesn't happen is where the computers are controlled by someone who knows how to work Group Policy and disables that ability. If you go somewhere where there isn't someone who controls the cmop and you will see it often.

RE: Pointless
By geddarkstorm on 10/1/2012 1:40:43 PM , Rating: 2
Maybe that group policy is what makes the difference; as indeed this institution is well managed on that front; but even for people's personal computers I have not seen this occur. Different sampling population most likely. Therein, to understand this we need actual data, not dueling anecdotes.

Why would people lower refresh rate, that has nothing to do with text? But, that feeds right into the psychology of trying to make things match the familiar.

RE: Pointless
By Motoman on 10/1/2012 3:31:30 PM , Rating: 2
But, that feeds right into the psychology of trying to make things match the familiar.

And knock it off with that inane bit of twittery that you invented. It doesn't have anything to do with "psychology" - it has to do with the fact that people have trouble reading text on their displays.

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