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New display will vie with LG, Samsung, and others for dominance

While Samsung Electronics Comp., Ltd. (KSC:005930currently dominates the thriving smartphone commodity display market, a number of Asian rivals are aiming to unseat the South Korean giant.  Among them is Japan's Sharp Corp. (TYO:6753).

Sharp announced this week that it would be mass-producing a monstrous 443 ppi (pixels-per-inch) 1920x1080 pixel smartphone screen.  The 5-inch screen could appear in devices as early as the holiday season, but will likely show up in greater quantities next year.  The new display features a brand new pixel technology dubbed CG-Silicon, which Sharp promises brings smartphone displays in line with their full-size counterparts.  Sharp's display likely makes use of the company's new "Igzo" power efficient thin-display tech, as well.

The release marks the latest round in a game of brinksmanship by Japan and South Korea's top display makers.  Early this year South Korea's LG Electronics Inc. (KSC:066570) announced production of a similar 5-inch 440 ppi unit, which will likely launch in a similar window.  LG calls its display technology "Retina" displays.

Sharp Aquos
Sharp is thinking small with its latest 5-inch 1080 display. [Image Source: IntoMobile]

Sharp is reportedly looking to displace LG in Apple, Inc.'s (AAPL) coveted iPhone, using a slightly smaller display unit.  The company announced in August that it would be shipping displays for the iPhone 5 en masse.  LG announced similar shipments, indicating that Apple would split its demand between the two manufacturers.

A third player is Japan's Toshiba Corp. (TYO:6502), which recently demoed a 498 ppi 6-inch display.  Toshiba's display could be the most impressive of the bunch -- unfortunately it's not yet quite ready for the market.  

Sources: Sharp, UnWired View



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RE: Pointless
By geddarkstorm on 10/1/2012 1:12:25 PM , Rating: 1
I'd love to see actual numbers and statistics, rather than anecdotal sayings. Everyone around here uses computers, and there are many large labs full of dozes of them; no one turns down their resolution from anything I've ever seen. Again, I've never seen this practice occurring over the range of several hundred computer uses of various ages in this institution.

Additionally, a 1920x1080 monitor usually has around the same pixel density for its size as a smaller diagonal 1280x800 monitor. So are people also reducing the resolution on those small diagonal but same pixel pitch monitors too? Maybe it's a harkening back to when the older generation learned to use computers with CRTs at 640x400 and that's what they are comfortable with?

And one can scale up text without having to turn down resolution, especially in Windows 7 and up, so...


RE: Pointless
By Motoman on 10/1/2012 1:17:46 PM , Rating: 2
quote:
I'd love to see actual numbers and statistics, rather than anecdotal sayings. Everyone around here uses computers, and there are many large labs full of dozes of them; no one turns down their resolution from anything I've ever seen. Again, I've never seen this practice occurring over the range of several hundred computer uses of various ages in this institution.


Firstly, I don't believe you...secondly, I've been seeing this happen for years, although it really blossomed around the time that full-HD monitors started showing up. The usual complaint, if you get any, is something like "my monitor is out of focus" - which is a result of running an LCD monitor at less than it's optimal resolution. Back in the day of CRT monitors, if you had a 22" Trinitron but wanted to run it at 1024x768 instead of 1600x1200, it was fine...it wasn't "out of focus" - but LCDs are only "in focus" at their optimal setting.

quote:
And one can scale up text without having to turn down resolution, especially in Windows 7 and up, so...


I've noted that several times. Most people don't know you can do that. And it doesn't help in every aspect of the system anyway.


RE: Pointless
By geddarkstorm on 10/1/2012 1:24:18 PM , Rating: 1
Well, I also do not believe you. Or rather, I think you are conflating issues.

I can see this out-of-focus issue occurring when people upgrade to a larger monitor (again, pixel pitch will probably not be changing!), and they set their monitor to the resolution they are familiar with for no other reason than it's what they recognize. A very different psychological issue, and one seen commonly when people change any of their hardware/software, not just monitors -- people gravitate to trying to set everything up back to the familiar, even if that is non-optimal.

Again, the smallness of text isn't really going to be changing when you jump up an LCD monitor size with its higher resolution but same pixel density; but jumping from a CRT to an LCD is a different matter. CRTs were nice in that you can change the resolution without any focusing issues.

So, I must say, show me the data. I don't believe your interpretation or anecdote, and you don't believe me, so only hard facts will do.


RE: Pointless
By Motoman on 10/1/2012 3:13:48 PM , Rating: 3
Go walk around. The practice is so common that it's laughable for someone to claim they need "data" in order to believe it.

Me: Lots of people wear pants.

You: I don't believe you unless you show me data.


RE: Pointless
By Camikazi on 10/1/2012 1:29:48 PM , Rating: 3
I've noticed it in many companies as well, resolution lowered and refesh rate at a low setting making my eyes hurt. The places where it doesn't happen is where the computers are controlled by someone who knows how to work Group Policy and disables that ability. If you go somewhere where there isn't someone who controls the cmop and you will see it often.


RE: Pointless
By geddarkstorm on 10/1/2012 1:40:43 PM , Rating: 2
Maybe that group policy is what makes the difference; as indeed this institution is well managed on that front; but even for people's personal computers I have not seen this occur. Different sampling population most likely. Therein, to understand this we need actual data, not dueling anecdotes.

Why would people lower refresh rate, that has nothing to do with text? But, that feeds right into the psychology of trying to make things match the familiar.


RE: Pointless
By Motoman on 10/1/2012 3:31:30 PM , Rating: 2
quote:
But, that feeds right into the psychology of trying to make things match the familiar.


And knock it off with that inane bit of twittery that you invented. It doesn't have anything to do with "psychology" - it has to do with the fact that people have trouble reading text on their displays.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














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