backtop


Print 67 comment(s) - last by bupkus.. on Sep 30 at 2:15 PM

Apple's CEO admits "they dun goofed"

It's pretty rare for Apple to admit fault when it comes to its products, but Apple CEO Tim Cook is admitting defeat when it comes to the Apple-developed version of Maps in iOS 6. The latest version of Maps replaced the Google-sourced version that has graced all iPhones and iOS devices dating back to iOS 1.0. 

However, Apple's first foray into the mapping world has been panned by customers, competitors, the news media, and of course owners of competing smartphone platforms (namely Android and Windows Phone users).


Apple's new iOS Maps application has more than a few problems [Image Source: The Amazing iOS 6 Maps]

In an open letter to customers, Cook apologizes for Apple's missteps and aims to correct them swiftly:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

 

Interestingly, Cook admits defeat and tells customers to use Bing Maps, Google Maps, or even MapQuest in the interim until Apple can get its Maps application fixed.
 
WWSJD aka What Would Steve Jobs Do?

Source: Apple



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By bobogo2013 on 9/29/2012 3:03:11 AM , Rating: 2
quote:
The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.


Basically... the "data" they are capturing from each "user"... who knows what else is being captured... will help improve the iPhone Maps interface?

Sounds good in theory I suppose, seeing as all avenues of research and data input would dramatically improve any sort of "program"... However, for Mr. Cook to actually admit that the current "program" is flawed... wow... unbelievable... Is this a first for Apple? I mean, we all knew Steve Jobs was one hell of a salesman... and could deflect anything and everything... This is just "insanely good" for the Apple competition I would assume... Sort of like throwing chum in the water and waiting for sharks....

BTW... I'm still using my 1st gen att iphone4 with ios... version.. umm.. 1 sec... 4.3.5... I chose not to update because it's a phone right? All that hibly gibly gook really means squat to "me".... Can I download/install the "newest" version of IOS "sans 6" still?? Is it worth it "security etc"'wise?




"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki