Print 67 comment(s) - last by bupkus.. on Sep 30 at 2:15 PM

Apple's CEO admits "they dun goofed"

It's pretty rare for Apple to admit fault when it comes to its products, but Apple CEO Tim Cook is admitting defeat when it comes to the Apple-developed version of Maps in iOS 6. The latest version of Maps replaced the Google-sourced version that has graced all iPhones and iOS devices dating back to iOS 1.0. 

However, Apple's first foray into the mapping world has been panned by customers, competitors, the news media, and of course owners of competing smartphone platforms (namely Android and Windows Phone users).

Apple's new iOS Maps application has more than a few problems [Image Source: The Amazing iOS 6 Maps]

In an open letter to customers, Cook apologizes for Apple's missteps and aims to correct them swiftly:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO


Interestingly, Cook admits defeat and tells customers to use Bing Maps, Google Maps, or even MapQuest in the interim until Apple can get its Maps application fixed.
WWSJD aka What Would Steve Jobs Do?

Source: Apple

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RE: What Tim Cook Wanted to say....
By Tony Swash on 9/28/2012 3:47:03 PM , Rating: -1
Excellent letter - kind of like those Samsung commericals!

Hey Tony - guess you wouldn't laugh at this would you?

I am laughing at Google. Their maps PR campaign has been in overdrive in the last few weeks with a steady drip of Google maps initiatives and PR guff about Apple's unreasonableness, and for why? Because they are worried.

Sure V1 of Apple maps is creaky - so what? It won't impinge on Apple's iPhone 5 sales figures (which will be stellar and will form part of Apple having yet another record breaking holiday quarter this year), you know that and I know that and Google know that. And Apple has a huge installed base, lots and lots of money and iron determination strapped to a long term strategy. The struggle over maps will a long campaign in an even longer war, and it's in what - week two? And already Google just lost 100 million plus mobile map users.

I posted this in another comment but it's worth referencing again as it's a good short summary of the strategic issues at stake.

You should broaden your reading and try Gramsci and his concept of a ‘war of position,’. This is exactly what is going on between Google and Apple, a war of position. It will last for years.

Now - where was I ........ ?

[joke alert]

RE: What Tim Cook Wanted to say....
By Cheesew1z69 on 9/28/2012 4:52:43 PM , Rating: 3
Now - where was I ........ ?
On your knees with some very curious white sticky stuff around your lips...

RE: What Tim Cook Wanted to say....
By bupkus on 9/30/2012 2:10:09 PM , Rating: 1
So what is the difference between Apple fanboys and Apple fanboy haters? You both say the same things.

"Apple customers in spite of having a dysfunctional [mapping] feature made by Apple will buy the iPhone anyway."

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

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