Print 67 comment(s) - last by bupkus.. on Sep 30 at 2:15 PM

Apple's CEO admits "they dun goofed"

It's pretty rare for Apple to admit fault when it comes to its products, but Apple CEO Tim Cook is admitting defeat when it comes to the Apple-developed version of Maps in iOS 6. The latest version of Maps replaced the Google-sourced version that has graced all iPhones and iOS devices dating back to iOS 1.0. 

However, Apple's first foray into the mapping world has been panned by customers, competitors, the news media, and of course owners of competing smartphone platforms (namely Android and Windows Phone users).

Apple's new iOS Maps application has more than a few problems [Image Source: The Amazing iOS 6 Maps]

In an open letter to customers, Cook apologizes for Apple's missteps and aims to correct them swiftly:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO


Interestingly, Cook admits defeat and tells customers to use Bing Maps, Google Maps, or even MapQuest in the interim until Apple can get its Maps application fixed.
WWSJD aka What Would Steve Jobs Do?

Source: Apple

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RE: What Tim Cook Wanted to say....
By anactoraaron on 9/28/2012 11:00:47 AM , Rating: 2
Jobs left behind some 'emergency responses' for Cook in case this kind of thing happened after he passed away. The original Jobs left behind looked like this:

"To our customers,

So who cares about ______, I mean, we didn't, we spent a shitload of money developing our new __________ so we can flog you $______ _________. Oh, and don't even think about getting them from ________, we spent a fucking fortune putting ________ in our _________ just so you can't do this.

Quit your bitchin you losers. You got the Apple logo didn't ya? You got the "____________________" you guys kept bleating on about. We made it thinner, faster, lighter, and you guys start moaning about some stoopid ____________.

You should be lucky you're one of our customers, and I don't give a shit how long you queued up for. You think we do it for the love, no way, we do it for the dollars baby, the fucking a-american dollars. Now fuck off and buy your new ________ already.

Apple’s CEO

RE: What Tim Cook Wanted to say....
By oomjcv on 9/28/2012 11:35:03 AM , Rating: 3
Sho guys....don't you think you are going a bit overboard?
The odd joke is nice, but just look at all the stuff being said here.
I'm a big Android fan but that doesn't entail me throwing resentful statements at others

RE: What Tim Cook Wanted to say....
By MartyLK on 9/29/2012 3:54:49 PM , Rating: 2
They do it because Apple raped their mothers, daughters, sons, husbands and dogs. Maybe even their hamsters. At least that's what I gather from the resentment...

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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