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Apple's CEO admits "they dun goofed"

It's pretty rare for Apple to admit fault when it comes to its products, but Apple CEO Tim Cook is admitting defeat when it comes to the Apple-developed version of Maps in iOS 6. The latest version of Maps replaced the Google-sourced version that has graced all iPhones and iOS devices dating back to iOS 1.0. 

However, Apple's first foray into the mapping world has been panned by customers, competitors, the news media, and of course owners of competing smartphone platforms (namely Android and Windows Phone users).


Apple's new iOS Maps application has more than a few problems [Image Source: The Amazing iOS 6 Maps]

In an open letter to customers, Cook apologizes for Apple's missteps and aims to correct them swiftly:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

 

Interestingly, Cook admits defeat and tells customers to use Bing Maps, Google Maps, or even MapQuest in the interim until Apple can get its Maps application fixed.
 
WWSJD aka What Would Steve Jobs Do?

Source: Apple



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RE: Rolling Over In Grave
By elleehswon on 9/28/2012 9:59:02 AM , Rating: 5
No, we're not talking about Bill Gates.


RE: Rolling Over In Grave
By othercents on 9/28/2012 2:45:42 PM , Rating: 3
Since the Apple CEO apologized and then told us to use someone else's application, then Apple must not think they can fix the problem in any timely fashion. My recommendation for Apple is to rip out their location engine and add Google back in. At least then the locations will be correct even though the maps and turn by turn navigation will be Apples.


RE: Rolling Over In Grave
By RufusM on 9/28/2012 3:10:46 PM , Rating: 5
I'm surprised Cook said to use other mapping applications. He should have just stayed with the "It's getting better" stance. The Apple users would have been fine with that and I'm sure it will get better over time.

Now if this were Jobs, I can just imagine a meeting at Apple where he stares down the developers:

Jobs: What is Maps supposed to do?
Some Developer: It's supposed to provide location and direction...
Jobs: THEN WHY DOESN'T IT FU%@KING DO THAT!!!
Jobs: You're all fired. Cook, get me the map developers from Google!!

Note: Apple has been on a tear trying to hire as many GIS developers away from Google.


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