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Apple's CEO admits "they dun goofed"

It's pretty rare for Apple to admit fault when it comes to its products, but Apple CEO Tim Cook is admitting defeat when it comes to the Apple-developed version of Maps in iOS 6. The latest version of Maps replaced the Google-sourced version that has graced all iPhones and iOS devices dating back to iOS 1.0. 

However, Apple's first foray into the mapping world has been panned by customers, competitors, the news media, and of course owners of competing smartphone platforms (namely Android and Windows Phone users).


Apple's new iOS Maps application has more than a few problems [Image Source: The Amazing iOS 6 Maps]

In an open letter to customers, Cook apologizes for Apple's missteps and aims to correct them swiftly:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

 

Interestingly, Cook admits defeat and tells customers to use Bing Maps, Google Maps, or even MapQuest in the interim until Apple can get its Maps application fixed.
 
WWSJD aka What Would Steve Jobs Do?

Source: Apple



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RE: Hopefully Google do the same for this.......
By JackBurton on 9/28/2012 9:53:21 AM , Rating: 1
Exactly. If Apple did that he'd be up in arms about Apple "lying."


By themaster08 on 9/28/2012 10:36:30 AM , Rating: 3
But what does any of this have to do with Apple Maps?


RE: Hopefully Google do the same for this.......
By Tony Swash on 9/28/12, Rating: -1
By themaster08 on 9/28/2012 12:49:23 PM , Rating: 2
Those articles seem to miss the point, as are you it seems.

It's understandable that Apple wanted to release their own mapping system, but they released an unfinished product.

There's a standard which users deem acceptable, and this mapping system doesn't meet users' standards. The point is that the mapping system shouldn't have been released in its current state. It's a mess. Even YOU must agree with that?


RE: Hopefully Google do the same for this.......
By Solandri on 9/28/2012 4:33:02 PM , Rating: 2
There's a lot more going on behind the scenes, and I'm kinda disappointed DT isn't doing more thorough coverage. Jason, though I don't always agree with him, tends to be very thorough in his articles.

Apparently long ago Apple negotiated a multi-year contract with Google to provide Google Maps for iOS. This contract did not include turn-by-turn navigation, which is why it was never added to the iOS version of Maps.

Apple had been negotiating with Google to get it added. In return, Google wanted branding and to add Latitude (social networking and user reviews for destinations). The two couldn't come to an agreement.

There was one year remaining on the contract. It would have to be renewed before iOS 7 was likely to be out. So if Apple kept Maps, they'd be forced to renew the contract next year - either continuing without navigation, or conceding to Google. Faced with that prospect, they decided it was preferable to drop Maps and roll with a clearly premature release of their in-house maps app.

This is the problem with a closed app ecosystem. Instead of companies putting out the best product they can in order to woo as many users as they can, you have companies wrangling behind the scenes and deliberately withholding or blocking useful features that users want, all as negotiating leverage with other companies.


By themaster08 on 9/29/2012 2:09:54 AM , Rating: 2
quote:
There was one year remaining on the contract. It would have to be renewed before iOS 7 was likely to be out. So if Apple kept Maps, they'd be forced to renew the contract next year - either continuing without navigation, or conceding to Google. Faced with that prospect, they decided it was preferable to drop Maps and roll with a clearly premature release of their in-house maps app.
They should have started work on their own mapping system sooner then, or hired more people to work on it to get it perfected in a shorter period of time. There's no excuse. It was not fully tested before launch. That's Apple's fault entirely.

quote:
This is the problem with a closed app ecosystem. Instead of companies putting out the best product they can in order to woo as many users as they can, you have companies wrangling behind the scenes and deliberately withholding or blocking useful features that users want, all as negotiating leverage with other companies.
Apple use this method only to leverage their next product. Siri is a prime example of that. It was only included on the iPhone 4S because it was the main differentiating factor between the 4S and its predecessor. It could have easily been added to the iPhone 4, but Apple needed more than updated technical specifications to woo its userbase.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














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