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Apple's CEO admits "they dun goofed"

It's pretty rare for Apple to admit fault when it comes to its products, but Apple CEO Tim Cook is admitting defeat when it comes to the Apple-developed version of Maps in iOS 6. The latest version of Maps replaced the Google-sourced version that has graced all iPhones and iOS devices dating back to iOS 1.0. 

However, Apple's first foray into the mapping world has been panned by customers, competitors, the news media, and of course owners of competing smartphone platforms (namely Android and Windows Phone users).


Apple's new iOS Maps application has more than a few problems [Image Source: The Amazing iOS 6 Maps]

In an open letter to customers, Cook apologizes for Apple's missteps and aims to correct them swiftly:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

 

Interestingly, Cook admits defeat and tells customers to use Bing Maps, Google Maps, or even MapQuest in the interim until Apple can get its Maps application fixed.
 
WWSJD aka What Would Steve Jobs Do?

Source: Apple



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Rolling Over In Grave
By Ristogod on 9/28/2012 9:33:39 AM , Rating: 5
The new maps could have stabbed every other user to death and Steve would have never admitted any fault. I don't know that this Tim Cook fellow is up to the task of being the ruthless propaganda spewing dictator of Apple.




RE: Rolling Over In Grave
By JackBurton on 9/28/12, Rating: -1
RE: Rolling Over In Grave
By elleehswon on 9/28/2012 9:59:02 AM , Rating: 5
No, we're not talking about Bill Gates.


RE: Rolling Over In Grave
By othercents on 9/28/2012 2:45:42 PM , Rating: 3
Since the Apple CEO apologized and then told us to use someone else's application, then Apple must not think they can fix the problem in any timely fashion. My recommendation for Apple is to rip out their location engine and add Google back in. At least then the locations will be correct even though the maps and turn by turn navigation will be Apples.


RE: Rolling Over In Grave
By RufusM on 9/28/2012 3:10:46 PM , Rating: 5
I'm surprised Cook said to use other mapping applications. He should have just stayed with the "It's getting better" stance. The Apple users would have been fine with that and I'm sure it will get better over time.

Now if this were Jobs, I can just imagine a meeting at Apple where he stares down the developers:

Jobs: What is Maps supposed to do?
Some Developer: It's supposed to provide location and direction...
Jobs: THEN WHY DOESN'T IT FU%@KING DO THAT!!!
Jobs: You're all fired. Cook, get me the map developers from Google!!

Note: Apple has been on a tear trying to hire as many GIS developers away from Google.


RE: Rolling Over In Grave
By elleehswon on 9/28/2012 10:01:44 AM , Rating: 2
also, Hitler was instrumental in bringing Germany to a world power, but that doesn't mean he was any less of a genocidal lunatic.


RE: Rolling Over In Grave
By Brandon Hill (blog) on 9/28/2012 10:03:20 AM , Rating: 5
Took just under an hour to be Godwin'd


RE: Rolling Over In Grave
By Motoman on 9/28/2012 10:22:52 AM , Rating: 2
I think it would be "Godwined," wouldn't it? If we're verbificating the proper noun?


RE: Rolling Over In Grave
By bobsmith1492 on 9/28/2012 5:45:14 PM , Rating: 3
Probably Godwinned...


RE: Rolling Over In Grave
By Xcpus on 9/28/2012 1:05:41 PM , Rating: 3
Godwin's law is used as a deterrent to Reductio ad Hitlerum but it, itself, is not an argument. Godwin's law is baseless. Just a rule of thumb absent any substance. What gives it logical substance is the fact that it opposes Reductio ad Hitlerum.

In this case the poster is correct in stating that just because a leader was successful does not mean he was of sound Ethical/Moral grounds.

It doesn't outright call Steve Jobs a Fascist but it does call his ethics/morals into question.


RE: Rolling Over In Grave
By The Raven on 9/28/2012 6:00:18 PM , Rating: 2
quote:
also, Mao was instrumental in bringing China to a world power, but that doesn't mean he was any less of a genocidal lunatic.
I fixed it for him.


RE: Rolling Over In Grave
By Flunk on 9/28/2012 10:10:44 AM , Rating: 1
I don't know, there is also the theory that he was a cold-calculating monster who only used the racist theories to convince his people to follow him. There are quite a few competing theories about his motivations and most of them don't paint him as insane.

At this point what the average person knows about Hitler is more propaganda than fact.


RE: Rolling Over In Grave
By Xcpus on 9/28/2012 1:01:10 PM , Rating: 2
Actually no. This falls outside of the purview of Godwin's Law.

Godwin's Law does not mean that one ought not compare events, actions etc to Adolf Hitler's Nazi Germany. Godwin's Law stipulates that reducing an argument to Hilter is most illogical. What I mean by this is to say that claiming that X is wrong because Hitler supported it is not an argument.

Hitler, I'm sure, liked Cats... does that mean that Cats are Fascist? This amounts to guilt by association or "Reductio ad Hitlerum"/"argumentum ad Hitlerum".

But if you use the rise of Fascism in Europe, as a historical analogy, and compare it to the rise of Fascism today then Godwin's Law does not apply and the argument may be considered on its merits.


RE: Rolling Over In Grave
By The Raven on 9/28/2012 6:04:44 PM , Rating: 2
Well said.

People always are saying that I am a facist for wearing Hugo Boss and hating on modern art.

Take those two things away and I couldn't be any more different than Adolf.


RE: Rolling Over In Grave
By cubby1223 on 9/29/2012 8:27:27 PM , Rating: 2
What?

Godwin's Law does *NOT* "stipulate that reducing an argument to Hilter is most illogical." Godwin's Law only states that a comparison to Hilter and Nazis will occur in online discussions. And a comparison to Hitler indeed was made in this online discussion.


RE: Rolling Over In Grave
By NellyFromMA on 9/28/2012 3:20:00 PM , Rating: 2
+1 for Tim Cook being kind enough to exist on the same plane as us mere mortals. Humility FTW


RE: Rolling Over In Grave
By Decom on 9/29/2012 12:46:02 PM , Rating: 1
If Steve had of flogged this device to "iTards", maybe they'd have a few more bucks in the bank.

Introducing the Apple iSpunk

http://www.youtube.com/watch?v=d3CWLCoQu7c&feature...


RE: Rolling Over In Grave
By Saldrin on 9/28/2012 10:26:33 AM , Rating: 5
quote:
You're holding it wrong


RE: Rolling Over In Grave
By MrBlastman on 9/28/2012 1:26:37 PM , Rating: 2
No.

To Tim:
You're apologizing wrong.


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