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Law professor argues that the data could later be used in exploitative fashion, such as to create holograms of stars

"Virtually no law regulates what happens to a person's online existence after his or her death," warns University of Illinois College of Law Professor Jason Mazzone.

I. Facebook: Bring Out Your Dead (Well, Their Data, at Least)

"This is true even though individuals have privacy and copyright interests in materials they post to social networking sites.  The current situation is that there’s very little law involved.  Social networking sites determine on their own what, if anything, to do with a deceased user's account and the materials the user posted to the site. And their policies are not likely to reflect the collective interests that exist with respect to copyright law. It’s a little bit like letting the bank decide what to do with your money after you die."

So what is all this noise?

Well Professor Mazzone is referring to the fact that web giants like Facebook often archive your data post-mortem.  Facebook opts for a tasteful solution publicly, closing the user's page and offering a memorial wall for friends to post memories.

Facebook memorial
Facebook seemingly offers a tasteful memorial, but it secretly saves the hidden digital "remains" of the dead, possibly for future profits.

But as the professor points out, behind the scenes Facebook is believed to be squirreling away the person's pictures, posts, and other content -- all things that could be of value if the site decided to act exploitively in the future.  And people might not even realize Facebook had breached the privacy of the deceased, as it could in theory discretely sell the information to third parties.

Jason Mazzone
Prof. Jason Mazzone, Univ. of Illinois Law School [Image Source: U of I College of Law]

He warns, "I suspect that Facebook thinks that there's going to be some future value to having all of that content locked away, either because it will have historical significance, or because Facebook thinks there will be something they are going to do with that content down the road. There are already pretty crude avatars being built based on their email exchanges and Facebook posts, so it’s conceivable that there could be things like holograms that are developed 100 years from now thanks to the mining of all of this data. But Facebook doesn’t know that for sure, and that’s why they see the value in holding on to all of this."

II. HIPAA Equivalent Needed for Digital Remains?

Professor Mazzone sees that as a major legal and privacy issue affecting social networking and blogging sites.  And he feels that only the federal government has the power to enforce clear guidelines regarding dead peoples' "digital afterlife" on sites that span and do busines across multiple U.S. states.

"[I]t would be very difficult for any particular state to set up a legal regime that would adequately regulate Facebook, which not only operates all across the U.S. but also all over the world. Some states have enacted legislation in an effort to protect their own citizens, but it’s not at all clear how it would affect Facebook as a whole", he comments, "In order for this type of law to be effective, we have to turn to the federal government."

Medical records
Prof. Mazzone wants a HIPPA-like law to protect peoples' post-mortem digital data.
[Image Source: Pennock Health]

He points to Health Insurance Portability and Accountability Act of 1996 (Pub.L. 104-191, 110 Stat. 1936) -- commonly referred to as "HIPAA law(s)" -- as a comparable mandate.  HIPAA laws make it illegal for doctors from sharing patient information without explicit permission and impose restrictions on medical record-keeping to protect privacy.

Prof. Mazzone, who has written books on the topic, has published a legal research article/editorial called "Facebook’s Afterlife" in the North Carolina Law Review sharing his thoughts on the matter.

Sources: University of Illinois [press release], SSRN [abstract]



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RE: Nothing to see here
By StuckMojo on 9/27/2012 9:16:47 PM , Rating: 3
Actualy you're off base. My good friend from college just died and his Facebook page just continued on. When you hit it you'd have no idea he was dead. He was a computer professional so I'm sure his wife didn't know his password, and therefore couldn't do anything about it. There ought to be some mechanism for it to transfer to your next of kin.


RE: Nothing to see here
By Samus on 9/27/2012 11:18:44 PM , Rating: 2
Exactly.


RE: Nothing to see here
By Strunf on 9/28/2012 7:18:05 AM , Rating: 2
The simple FACT that Facebook already has memorials means there is a way to do something about it.


RE: Nothing to see here
By Ringold on 9/28/2012 10:51:58 AM , Rating: 2
That's true, but I see this as a wider one and not at all Facebook-specific. Facebook has done more then some other firms, like you point out.

I think there just needs to be a simple, broadly-written law to bring the digital era in line with what exists in other areas, so next of kin have a very easy time wrapping things up. Just a matter of modernization w.r.t. laws and ideas long accepted. How that can be done without compromising security is beyond my pay grade, though.


RE: Nothing to see here
By Stuka on 9/28/2012 11:41:00 AM , Rating: 3
A one word Help search reveals this as the very first result...
quote:
Memorializing the account:
It is our policy to memorialize all deceased users' accounts on the site. When an account is memorialized, only confirmed friends can see the timeline or locate it in Search. The timeline will also no longer appear in the Suggestions section of the Home page. Friends and family can leave posts in remembrance. In order to protect the privacy of the deceased user, we cannot provide login information for the account to anyone. However, once an account has been memorialized, it is completely secure and cannot be accessed or altered by anyone. If you need to report a timeline to be memorialized, please click here.

Removing the account:
Verified immediate family members may request the removal of a loved one’s account from the site.


If anything were to change, the change should be to allow the executor of the estate full control of the deceased's profile, whether family or not. There are already mechanisms for this with bank accounts, properties, etc., just copy those mechanisms.


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