Facebook Purges Thousands of Fake Accounts, Business Pages Lose Fans
September 27, 2012 8:23 AM
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Fake account purge cuts Likes for many pages
We'd wager that most Facebook users have seen friend requests from fake accounts before. Typically, these accounts have a single picture of an attractive woman and no other content to speak of. The same fake accounts are often used to game the Facebook "Like" system making businesses and other content appear more popular than they really are.
Facebook began purging
this week, and the result has seen some business pages loss tens of thousands of fans. Social game developer Zynga is the owner of one Facebook fan page that lost a huge number of fans.
The page for Zynga's Texas HoldEm Poker saw its fan count drop by 96,000. Facebook is removing illegitimately created accounts and deleting Likes added by malware, compromised accounts, or from deceiving users.
The purging of fake accounts is part of Facebook's integrity improvements that were announced last month. Facebook stated, “On average, less than 1% of Likes on any given Page will be removed.”
While 96,000 is a lot of Likes to lose, Zynga has 63 million fans. If you do the math, losing 96,000 fans is only 0.15%.
Other businesses are reporting a more significant loss due to the crackdown on illegitimate accounts.
reports that one business owner claims his page went from 7,100 Likes per day to 5,800 per day for an 18% decline.
Eliminating fake accounts and Likes should be a good thing for both Facebook users and businesses because it will allow users to get a better idea of how popular something is, and it will allow brands to get a more accurate idea of how fans perceive posts and content about their brand.
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RE: This is very unfair!
9/27/2012 5:01:37 PM
Maybe I am in the minority but I find ads of any type to be a complete waste. Short of getting exposure, I have never bought anything based off of an ad. In fact being the spiteful person I am I avoid buying crap from companies that over advertise, your getting in the way of my entertainment! (be it TV, radio or internet).
Maybe the subliminal effect is actually working on me and I don't realize it but for the amount of advertising in this world I must say that 99.99% of what is directed at my demographic will never impact me.
RE: This is very unfair!
9/27/2012 5:55:03 PM
People have been selling Likes and Followers on Facebook and Twitter for quite some time now with fake accounts. This has been widely known for some time now. It sounds like Facebook is just clamping down on the fake accounts.
It sounds like it's only a big deal if you're trying to game their Like system.
RE: This is very unfair!
9/28/2012 8:29:36 AM
what is directed at my demographic will never impact me.
It impacts you because whether you like it or not, it impacts distributors who in turn, make sure you can get the product you want.
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