Facebook Purges Thousands of Fake Accounts, Business Pages Lose Fans
September 27, 2012 8:23 AM
comment(s) - last by
Fake account purge cuts Likes for many pages
We'd wager that most Facebook users have seen friend requests from fake accounts before. Typically, these accounts have a single picture of an attractive woman and no other content to speak of. The same fake accounts are often used to game the Facebook "Like" system making businesses and other content appear more popular than they really are.
Facebook began purging
this week, and the result has seen some business pages loss tens of thousands of fans. Social game developer Zynga is the owner of one Facebook fan page that lost a huge number of fans.
The page for Zynga's Texas HoldEm Poker saw its fan count drop by 96,000. Facebook is removing illegitimately created accounts and deleting Likes added by malware, compromised accounts, or from deceiving users.
The purging of fake accounts is part of Facebook's integrity improvements that were announced last month. Facebook stated, “On average, less than 1% of Likes on any given Page will be removed.”
While 96,000 is a lot of Likes to lose, Zynga has 63 million fans. If you do the math, losing 96,000 fans is only 0.15%.
Other businesses are reporting a more significant loss due to the crackdown on illegitimate accounts.
reports that one business owner claims his page went from 7,100 Likes per day to 5,800 per day for an 18% decline.
Eliminating fake accounts and Likes should be a good thing for both Facebook users and businesses because it will allow users to get a better idea of how popular something is, and it will allow brands to get a more accurate idea of how fans perceive posts and content about their brand.
This article is over a month old, voting and posting comments is disabled
9/27/2012 12:38:54 PM
only an idiot would advertise on facebook. no legit people click on the ads, it's all bots designed to pump up the click-throughs to make facebook money. this is really obvious and so easy for facebook to make happen under the table. And if they really wanted to prevent it they would employ techniques to stop the bots (not that hard). Removing a few million fake accounts does nothing but help their public image, the scam continues of course!
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Facebook Reports 8.7 Percent of Active User Accounts are Fake
August 2, 2012, 9:23 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Smarter Than Siri? Cortana Adds Game NFL Game Winner Prediction
September 3, 2014, 4:12 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
FCC Orders Advertisers to Cut Out That Racket, Turn Down Commercials
August 29, 2014, 12:49 PM
Dropbox Bows to Competitive Pressure, Provides 1TB of Storage for $10/Month
August 27, 2014, 11:17 AM
Most Popular Articles
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Quick Note: Microsoft to Ditch Windows Phone, Nokia Branding
September 10, 2014, 2:14 PM
Apple Announces 4.7" iPhone 6, 5.5" iPhone 6 Plus
September 9, 2014, 1:45 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information