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Apple's maps app in iOS 6 shows quite a different view of the world from our own  (Source:
Google pokes a few comments at Apple's failing maps app in iOS 6

Many iPhone users have decided that Apple's new home-grown maps app is subpar to Google Maps -- and Google's Exeutive Chairman Eric Schmidt knows it. 

"We think it would have been better if they kept ours. But what do I know?" said Schmidt. "What were we going to do, force them not to change their mind? It's their call." 

Apple and Google had teamed up back when the original iPhone was released in 2007 so that the new device would offer Google Maps and YouTube. This partnership stayed strong through iOS 5, which was released last year, but Apple recently decided to ditch Google Maps for its own creation in iOS 6.

However, many have cited troubles with Apple's new maps app. The main issues were geography and navigation, where the app showed a world that was much different from our own. Motorola even recently made fun of Apple's maps in a new ad, where the caption "#iLost" was placed underneath the failing iPhone app. 

Google has heard about iOS 6's map woes, but it isn't waiting around for Apple to come crawling back.

"I'm not doing any predictions," said Schmidt. "We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit." 

Google can afford to gloat a little, though. Its Android operating system holds the number one spot in smartphone market share with over 500 million users around the world -- and it has a maps tool that actually works. In fact, Google Maps has all new features that were shown off on the Google Nexus 7 tablet.

"Take that Apple," said Schmidt. "That was a joke by the way."

Apple's iOS 6, which was released last week, has more than just map troubles. Earlier this week, a railway company in Switzerland called Swiss Federal Railways (SBB) accused Apple of stealing their clock design for the new mobile OS. SBB approached Apple looking for a settlement of some sort (likely licensing fees, but nothing has been confirmed). 

Source: Reuters

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RE: What's actually happening
By GPig on 9/26/2012 1:36:33 AM , Rating: 2
RE: What's actually happening
By Tony Swash on 9/26/12, Rating: -1
RE: What's actually happening
By croc on 9/26/2012 7:12:28 AM , Rating: 3
Sometimes it pays to keep quiet and just be thought a fool....

RE: What's actually happening
By Paj on 9/26/2012 7:36:27 AM , Rating: 3
So Google's ability to partner with local collectors and providers of regional data in relation to it's mapping service is constrained by it's strategic business function.

If that were true, then why is the Google Maps API far and away the most widely used in the world?

It is Google users who submit corrections or amendments to Google maps. In many respects it is like a wiki.

As well as the data collectors collecting data from regional sources there are also specialist sectoral sources of data (Yelp is an example) who collect data about a particular topic and which are also a threat to Google's core business and who are thus also unlikely to enter into any agreements to share user data for use in Google's maps.

Except Yelp also uses the Google Maps API on all their listings.

That works very well on the whole but it is weakest precisely in those areas where entities other than Google own the best data.

Surely the same problem applies to Apple and it's partners? If a company that's not Google has mapping data for a particular area, what says theyre going to go to Apple?

So Apple can partner with Yandex the Russian search engine to supply local data for Apple's maps in Russia and let Yandex collect local data because neither Apple nor Yandex are threatened by that data sharing. In contrast Yandex would be very threatened if it had to share it's data with Google.

From a technical standpoint, this is probably Apple's biggest weakness. Having to deal with dozens of different mapping companies, each with their own little fiefdoms responsible for mapping various little pieces of the world. This also causes problems with each company supplying it's data in different formats - some vector, some bitmap, some at one scale, some at another scale. All of these have to be converted to a universal format that the Apple maps API can recognise. These are the likely causes of many of the stranger errors being seen on Apple Maps.

RE: What's actually happening
By Tony Swash on 9/26/12, Rating: -1
RE: What's actually happening
By inaphasia on 9/26/2012 11:36:54 AM , Rating: 3
That was a very longwinded way to compare apples to oranges. Now do an Apple to apples comparison with an actual hardware maker. You may not have heard of them but the company is called Nokia and they own another company you most certainly never heard of called Navteq.

By BifurcatedBoat on 9/26/2012 2:54:40 PM , Rating: 1
How much is Apple paying you? Is it by the word?

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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