Google's Schmidt: Apple Should've Stuck with Us for Maps
September 25, 2012 1:04 PM
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Apple's maps app in iOS 6 shows quite a different view of the world from our own
Google pokes a few comments at Apple's failing maps app in iOS 6
Many iPhone users have decided that Apple's new home-grown maps app is subpar to Google Maps -- and Google's Exeutive Chairman Eric Schmidt knows it.
"We think it would have been better if they kept ours. But what do I know?" said Schmidt. "What were we going to do, force them not to change their mind? It's their call."
Apple and Google had teamed up back when the original iPhone was released in 2007 so that the new device would offer Google Maps and YouTube. This partnership stayed strong through iOS 5, which was released last year, but Apple recently decided to ditch Google Maps for its own creation in
However, many have cited troubles with Apple's new maps app. The main issues were
geography and navigation
, where the app showed a world that was much different from our own. Motorola even recently
made fun of Apple's maps
in a new ad, where the caption "#iLost" was placed underneath the failing iPhone app.
Google has heard about iOS 6's map woes, but it isn't waiting around for Apple to come crawling back.
"I'm not doing any predictions," said Schmidt. "We want them to be our partner. We welcome that. I'm not going to speculate at all what they're going to do. They can answer that question as they see fit."
Google can afford to gloat a little, though. Its Android operating system holds the number one spot in smartphone market share with over 500 million users around the world --
it has a maps tool that actually works. In fact, Google Maps has all new features that were shown off on the Google Nexus 7 tablet.
"Take that Apple," said Schmidt. "That was a joke by the way."
Apple's iOS 6, which was released last week, has more than just map troubles. Earlier this week, a railway company in Switzerland called Swiss Federal Railways (SBB) accused Apple of
stealing their clock design
for the new mobile OS. SBB approached Apple looking for a settlement of some sort (likely licensing fees, but nothing has been confirmed).
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Ironic stance from Google considering they essentially forced this...
9/25/2012 5:01:42 PM
Google was crippling the iOS version of Maps with API restrictions so they could tout the mapping advantages of Android. What was Apple supposed to do? Sit back and continue letting Android have a significant feature advantage?
The Google Maps API expressly restricts real-time navigation or route guidance from third party developers. Apple and Google could have reached some sort of agreement to offer this but it doesn't seem that either party was interested in making this happen.
All in all, if Google would have allowed route guidance and real-time navigation on iOS Apple Maps would never have existed and Apple would have never gone down this path. In the end both companies lose. Apple is spending millions in acquisitions and R&D on Apple Maps and Google is no longer serving results for millions and millions of mobile device users.
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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