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Guy Kawasaki  (Source:
Guy Kawasaki takes Apple to task for not going with micro USB

Apple's Lightning dock connector has been catching a lot of static since it was officially announced alongside the iPhone 5. On the plus side, the Lightning connector is much smaller than the older 30-pin connector, which allows Apple to cram more components inside the iPhone 5 while making it smaller and lighter. And unlike the older 30-pin connector, the connector is reversible, making it easier to plug in the cable on the first try.
However, there are plenty of negatives associated with the move to Lightning. Older dock-based accessories and cables won't work without a $29 adapter and some in-car infotainment systems won't function properly even with an adapter.
Now, Guy Kawasaki, who worked as Apple’s software/hardware “evangelist” from 1983 to 1987, is calling out the company on its decision to go forward with Lightning. Kawasaki doesn't take issue with the elimination of the 30-pin dock connector, but he does take object to Apple not going with the industry standard micro USB connector that all other smartphone makers use.
"This connector thing, I think it's pure arrogance," said Kawasaki. "Well, if the goal was really to save space why didn't you just go to a micro USB like everybody else in the world, and we could all get a cable at 7-11 for $5.

Apple's $29 Lightning adapter
"But no, you had to have a proprietary one. It fries my brain, I don't understand it. It's just arrogance and I'm disappointed very much in that."
To add insult to injury, the former Apple evangelist doesn't even own an iPhone anymore. "I got rid of my iPhone about a year ago - I prefer Android," Kawasaki added.

Source: The Daily Telegraph

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RE: credentials
By invidious on 9/24/2012 12:13:02 PM , Rating: 5
The problem isn't the cable or the adapter itself. The problem is that instead of making the most practical solution for their customers Apple decided to made the most profitable solution for their bottom line. The end result difference isn't the point, the design philosphy is what is being criticized. And it is a criticism that I personally agree with as a former iPhone owner.

RE: credentials
By Souka on 9/24/2012 1:59:03 PM , Rating: 3
I hate propiertary not a fan of Apple...but... IMHO, I do think this connector is a good choice.

The biggest annoyance I have with any phone is hooking it up to charge it. I must be aware of the phone's orientation, look at the plug and make sure it matches, then plug it in.

Even if aligned close, the MicroUSB connector doesn't just slide often have to wiggle it.

Apple's new connector you just plug it in..

Think about microUSB, vs Apple old, vs Apple new conectors.
Close your eyes...grab phone & cable and plug in. Which one is easist? Apple's new lightning connector, followed by Apple's old connector then MicroUSB.

I'm looking forward to the wireless charging being practical.

My $.02

RE: credentials
By Alexstarfire on 9/24/2012 4:38:08 PM , Rating: 2
I hook up my phone in the dark every day before I go to sleep. Other than when I switched phones I had no trouble being able to do this. Largely, that's probably because the micro USB end isn't symmetrical for my cable so it is easy to figure out which way the USB is facing. Only during about the first week of having my phone did I have any real trouble, and that's cause I kept forgetting where the plug is on my phone.

Can't say that ease of plugging in a connector would even cross someone's mind though.

RE: credentials
By jimbojimbo on 9/24/2012 11:48:04 PM , Rating: 2
My USB cable next to my bed has a permanent bend to it so I know which side is down all the time. So what's the problem?

RE: credentials
By Solandri on 9/25/2012 3:04:49 AM , Rating: 2
The Micro-USB connector has two small ridges on one side. It's trivial to run your finger across it before you plug it in to feel for them. If you feel the ridges scrape, then you know which side that's supposed to go on (the bottom on my phone). If it feels smooth, then you know it's the opposite side.

It's a big improvement over full-size USB (have to look at it on end to see which side the plastic is on), and even VGA/DVI (they're trapezoids, but the taper angle is so slight it's difficult to figure out orientation by feel). By definition you have to be holding the connector to plug it in, whereas you're not always able to see it.

So you can go with the cheap $0.001 solution which works 99% of the time. Or you can add $20 worth of electronics to make the connector work in either polarity for an extra 1% increase in functionality.

RE: credentials
By johnsonx on 9/25/2012 3:41:14 AM , Rating: 2
you actually have to physically plug a cable into your phone to charge it? that seems weird...

RE: credentials
By hartleyb on 9/24/2012 2:37:16 PM , Rating: 2
I'm not agreeing with Apple's position, but Micro USB isn't the answer either, as it has a host of problems. I'm also not a government intervention fan either, but at some point there needs to be a standard that every company must adhere to for the benefit of both the consumer, and the companies. We have other government standards for technology that are forced on companies for consumer benefit, why not cables and connectors. The UK did it, and it seems to be working fine for them. It would be nice if the companies listened to the customer on these issues, but they don’t, or won’t.

"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il

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