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Guy Kawasaki  (Source:
Guy Kawasaki takes Apple to task for not going with micro USB

Apple's Lightning dock connector has been catching a lot of static since it was officially announced alongside the iPhone 5. On the plus side, the Lightning connector is much smaller than the older 30-pin connector, which allows Apple to cram more components inside the iPhone 5 while making it smaller and lighter. And unlike the older 30-pin connector, the connector is reversible, making it easier to plug in the cable on the first try.
However, there are plenty of negatives associated with the move to Lightning. Older dock-based accessories and cables won't work without a $29 adapter and some in-car infotainment systems won't function properly even with an adapter.
Now, Guy Kawasaki, who worked as Apple’s software/hardware “evangelist” from 1983 to 1987, is calling out the company on its decision to go forward with Lightning. Kawasaki doesn't take issue with the elimination of the 30-pin dock connector, but he does take object to Apple not going with the industry standard micro USB connector that all other smartphone makers use.
"This connector thing, I think it's pure arrogance," said Kawasaki. "Well, if the goal was really to save space why didn't you just go to a micro USB like everybody else in the world, and we could all get a cable at 7-11 for $5.

Apple's $29 Lightning adapter
"But no, you had to have a proprietary one. It fries my brain, I don't understand it. It's just arrogance and I'm disappointed very much in that."
To add insult to injury, the former Apple evangelist doesn't even own an iPhone anymore. "I got rid of my iPhone about a year ago - I prefer Android," Kawasaki added.

Source: The Daily Telegraph

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By Nortel on 9/24/2012 12:04:29 PM , Rating: -1
"worked as Apple’s software/hardware “evangelist” from 1983 to 1987". 25 years ago, worked at apple for 4 years and his opinion is valued enough to make front page news? Of course apple could have used a industry standard but is it any shock they went proprietary? How many components out there actually connect with micro usb besides chargers/usb cables? I love the connector for its reversibility but buying one adapter (which this guy has no problem with) was a $29 hit.

RE: credentials
By Cheesew1z69 on 9/24/2012 12:05:45 PM , Rating: 5
His opinion is more valid then someone like you IMO...

RE: credentials
By Brandon Hill on 9/24/2012 12:11:30 PM , Rating: 5
Back in the day, Kawasaki was Apple's Tony Swash ;)

RE: credentials
By zlandar on 9/24/2012 12:25:52 PM , Rating: 2
Maybe he was.

Then again Apple was a niche player with a Mac that was getting trampled by PCs.

The only time I ever fired up an Apple back then was to play Oregon Trail and Spy Hunter.

RE: credentials
By bah12 on 9/24/2012 12:26:30 PM , Rating: 3
So you agree that his opinion matters only as much as Tony's (in other words it doesn't matter)?

Look I agree with him 110%, but that this is "news" is laughable. Now if DT wants to do an editorial or blog on the unadulterated arrogance of Apple's lightning connector, fine, but to present this guy as any sort of Apple fanboi is a bit of a stretch is all.

RE: credentials
By Brandon Hill on 9/24/2012 12:33:52 PM , Rating: 2
No, I think that Guy's opinion is genuine and respectable.

My comment was more of a tongue in cheek observation that Tony seems to think of himself as a modern Apple evangelist.

RE: credentials
By testerguy on 9/24/2012 1:14:12 PM , Rating: 2
He's obviously not a very good technician if he can't work out why microUSB is limited and wouldn't have worked for Apple.

Even Samsung managed to work out that microUSB wasn't good enough, implementing a custom 11-pin MHL connector for the SG3 which broke compatibility with every single MHL accessory before it, whilst claiming that the SG3 supports MHL. Technically, because MHL specification doesn't include the connector - they are right, but what they did was just as bad - and just as necessary as what Apple did for the same reasons - bandwidth, redundancy, multiple device / data stream. Of course, Apples is also bidirectional.

Seems they may have had good reason to get shot of him if the basics elude him.

RE: credentials
By Mint on 9/24/2012 1:39:10 PM , Rating: 2
Samsung still tried to retain as much USB interoperability as they could. MHL is a pretty niche thing at the moment (few people use it, and even fewer will ever need more than one HDMI adapter), unlike USB (for input devices, audio, charging, etc).

Apple could have done the same thing, and in fact, if they did from the beginning, any enhancements that they made to USB OTG would have defined the standard due to their market leading position.

RE: credentials
By StevoLincolnite on 9/24/2012 1:45:15 PM , Rating: 4
Personally I would want a phone with a couple micro USB ports and that's it. If you break one, doesn't matter you can charge the phone from another. :)
Bandwidth won't be an issue if the USB 3 adoption picked up either.

But what I don't want is for us to go back to the days where every phone had a different charger, different data cable etc'.
That was a nightmare.

RE: credentials
By testerguy on 9/25/2012 2:25:04 AM , Rating: 2
Apple could have done the same thing

Given that Samsung has already created an 11-pin MHL, Apple can't copy that adapter - indeed it's not clear if any third party can copy that design.

If Apple created a different one you'd end up with two different types of 'standard' and it would end up just as fragmented.

Also, lightning is more durable than microUSB, and reversible.

RE: credentials
By Strunf on 9/25/2012 7:46:51 AM , Rating: 2
"He's obviously not a very good technician if he can't work out why microUSB is limited and wouldn't have worked for Apple."

Technically there isn't any limitation to micro-USB, USB seems to meet every single purpose on the PC market... even earplugs could be made to work on USB with a simple switch that would chance the digital pins into analog ones. The fact is this new connector like every other proprietary connector are a choice based on anything but technical reasons.

RE: credentials
By nafhan on 9/25/2012 10:43:57 AM , Rating: 3
Go for it. Explain to us why microUSB 3 is not good enough.

And, no, Samsung developing a proprietary connector is not a reason. That could just be Samsung wanting to jump on $40 dongle gravy train.

RE: credentials
By BillyBatson on 9/24/2012 3:14:04 PM , Rating: 2
It may be genuine but isn't respectable or current enough to be a valid opinion that we should care about.

RE: credentials
By Cheesew1z69 on 9/24/2012 3:30:49 PM , Rating: 2
No one asked YOU to care, if you don't CARE so much, why respond?

Ah right, you rush to the defense of Apple....

RE: credentials
By BillyBatson on 9/24/2012 5:19:09 PM , Rating: 2
I was defending apple in that post? Funny I thought I only mentioned the guy who the article was about. But people like you only see what they want to see.

RE: credentials
By Lord 666 on 9/24/2012 12:34:28 PM , Rating: 2
Even funnier is that Guy and Tony are about the same age.

RE: credentials
By JackBurton on 9/24/2012 6:01:36 PM , Rating: 1
LOL, I'm sure any opinion AGAINST Apple is 100% valid in your eyes.

RE: credentials
By invidious on 9/24/2012 12:13:02 PM , Rating: 5
The problem isn't the cable or the adapter itself. The problem is that instead of making the most practical solution for their customers Apple decided to made the most profitable solution for their bottom line. The end result difference isn't the point, the design philosphy is what is being criticized. And it is a criticism that I personally agree with as a former iPhone owner.

RE: credentials
By Souka on 9/24/2012 1:59:03 PM , Rating: 3
I hate propiertary not a fan of Apple...but... IMHO, I do think this connector is a good choice.

The biggest annoyance I have with any phone is hooking it up to charge it. I must be aware of the phone's orientation, look at the plug and make sure it matches, then plug it in.

Even if aligned close, the MicroUSB connector doesn't just slide often have to wiggle it.

Apple's new connector you just plug it in..

Think about microUSB, vs Apple old, vs Apple new conectors.
Close your eyes...grab phone & cable and plug in. Which one is easist? Apple's new lightning connector, followed by Apple's old connector then MicroUSB.

I'm looking forward to the wireless charging being practical.

My $.02

RE: credentials
By Alexstarfire on 9/24/2012 4:38:08 PM , Rating: 2
I hook up my phone in the dark every day before I go to sleep. Other than when I switched phones I had no trouble being able to do this. Largely, that's probably because the micro USB end isn't symmetrical for my cable so it is easy to figure out which way the USB is facing. Only during about the first week of having my phone did I have any real trouble, and that's cause I kept forgetting where the plug is on my phone.

Can't say that ease of plugging in a connector would even cross someone's mind though.

RE: credentials
By jimbojimbo on 9/24/2012 11:48:04 PM , Rating: 2
My USB cable next to my bed has a permanent bend to it so I know which side is down all the time. So what's the problem?

RE: credentials
By Solandri on 9/25/2012 3:04:49 AM , Rating: 2
The Micro-USB connector has two small ridges on one side. It's trivial to run your finger across it before you plug it in to feel for them. If you feel the ridges scrape, then you know which side that's supposed to go on (the bottom on my phone). If it feels smooth, then you know it's the opposite side.

It's a big improvement over full-size USB (have to look at it on end to see which side the plastic is on), and even VGA/DVI (they're trapezoids, but the taper angle is so slight it's difficult to figure out orientation by feel). By definition you have to be holding the connector to plug it in, whereas you're not always able to see it.

So you can go with the cheap $0.001 solution which works 99% of the time. Or you can add $20 worth of electronics to make the connector work in either polarity for an extra 1% increase in functionality.

RE: credentials
By johnsonx on 9/25/2012 3:41:14 AM , Rating: 2
you actually have to physically plug a cable into your phone to charge it? that seems weird...

RE: credentials
By hartleyb on 9/24/2012 2:37:16 PM , Rating: 2
I'm not agreeing with Apple's position, but Micro USB isn't the answer either, as it has a host of problems. I'm also not a government intervention fan either, but at some point there needs to be a standard that every company must adhere to for the benefit of both the consumer, and the companies. We have other government standards for technology that are forced on companies for consumer benefit, why not cables and connectors. The UK did it, and it seems to be working fine for them. It would be nice if the companies listened to the customer on these issues, but they don’t, or won’t.

RE: credentials
By dark matter on 9/24/2012 12:37:55 PM , Rating: 2
Yawn. Apple fan defends Apple product.

Boring as fuck.

RE: credentials
By xti on 9/24/12, Rating: -1
RE: credentials
By BillyBatson on 9/24/2012 3:11:36 PM , Rating: 2
I was thinking the SAME thing!!!!! Why does this guys opinion matter?! Doesn't even state where he works now. 25 years ago, USB didn't even exist then.

And though I do hate that the new connector is proprietary and I won't easily be finding spare cables any time soon, I have to say that it is the BEST connector I have ever used on any device EVER! I wish USB and all it's variations swapped out to this or a similar design!

RE: credentials
By Cheesew1z69 on 9/24/2012 3:32:26 PM , Rating: 2
And your opinion matters why? Oh right, it doesn't.....

RE: credentials
By BillyBatson on 9/24/2012 5:27:05 PM , Rating: 1
I think my opinion at this point is more valid than his and maybe more so since I actually own the device and other devices using micro USB and am actually comparing heir uses.
Why are you defending this guy? If it was bill gates, someone currently at intel, a rival companies CEO, hell the inventor of USB... Being featured in this article making the same claims I would understand , but someone none of us have heard of, that has never worked for apple while anything with a USB was even being made, the article doesn't mention he still works for anyone or if he is still in the tech industry, who whether you agree with what he is saying or not shouldn't care for his specific opinion. So if the product marketing manager at petco was featured in a dailytech article spouting off about micro USB you would care for his opinion too?

RE: credentials
By JCheng on 9/25/2012 4:22:59 AM , Rating: 2
You may not have heard of him but Guy Kawasaki is a very big deal in Silicon Valley and has been for many years. Anyone who works at Apple even today would surely have heard of him (well, maybe not the employees at the retail stores or whatever, but people who design and build the products). He is not just someone who was a software evangelist for a few years, forever ago; he invented the role of software evangelist and he did it at a time when the Mac was just getting off the ground.

He is (was?) also an Apple Fellow, from what I can tell the only business guy on that very short list (which includes Alan Kay, Woz, Don Norman, and Allan Alcorn, who all loom large in computing history).

I'm not saying he knows anything about phone connectors in 2012, and agree maybe this article shouldn't have made dailytech, but he's certainly got more credibility on Apple matters than the vast majority of people in this industry, much less a petco employee ;)

RE: credentials
By Cheesew1z69 on 9/25/2012 1:45:30 PM , Rating: 2
I think my opinion at this point is more valid than his and maybe more so

"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer

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