HP PC Chief Blasts Ex-Microsofter Ray Ozzie's "Post-PC" Claim
September 20, 2012 2:02 PM
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HP is determined to succeed in the tablet market
"It's just wrong."
That's what Hewlett-Packard Comp. (
) executive vice president of HP’s printing and personal systems group
claims of the "post-PC" era
, in a new
. Mr. Bradley knows a thing or two about computers -- his division is responsible for consumer personal computer design at the world's largest personal computer maker.
The term "post-PC" is a popular one in some media and analyst circles to describe the hypothesis that consumers will abandon traditional desktops and laptops for smartphones and tablets. Some would argue even if customers don't wholly abandon their legacy devices that canibalization by the newer device types is proof we're heading towards a post-PC era.
One of the top proponents of the term
is Ray Ozzie
, former chief technical officer and chief software architect at Microsoft Corp. (
But others like Mr. Bradley take issue with the term, arguing the PC is not dying, but evolving. He comments, "Just think of the decision when your child is going off to college. What’s a requirement? A PC. Or you run a business and need your employees to be productive. You need a PC. The size of the global PC business is huge, and I think some people are trying to be dramatic. That said, there is a growing role for tablets, and we will absolutely be a significant force in that space."
Todd Bradley, HP EVP [Image Source: HP
He claims this evolution has been going on for some time. For example, while he's excited about
touch in Windows 8
, he argues HP has been pushing in that direction for some time now, commenting, "We pioneered the touch many years ago built on top of a Microsoft system. HP has a long tradition of innovating in touch interfaces, and it’s great to have Microsoft agree and support us. Whether it’s a touch interface you use occasionally on a notebook or desktop, or something you use all the time with tablets, we think customers will really be excited."
Asked if he
Microsoft's Surface tablet
, he confidently remarks, "The market for tablets is huge. And customers really win when there are lots of choices."
He points to the
Envy x2 hybrid Ultrabook
(tablet/notebook) as one gleaning example of an HP mobile star, commenting, "This market is still young, and we will be a significant player."
HP Envy x2 hybrid Ultrabook [Image Source: HP]
like Taiwan's Acer
), is pushing Windows 8 product rather than Microsoft's ARM analogue,
. Mr. Bradley argues that the ARM applications space in Windows 8 is too immature, commenting, "We see x86 chips delivering one of the best experiences in the short term and near future. We will continue to develop with our partners in the ARM ecosystem. We think that work is very important. But our first tablets will be based on the x86 architecture."
On a final note, for the lingering fans of the
, Mr. Bradley does provide a bit of an update.
He comments, "HP is executing its plan to deliver an open webOS under a new organization called Gram. HP will make webOS source code available under the Apache License, Version 2.0, and we expect the full source code for open webOS to be available by September."
But webOS is now mostly a humbling chapter in HP's history. Windows 8 is its future. And HP has big hopes for the Microsoft touch era.
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Computing is now an everyday experience
9/20/2012 4:13:34 PM
Really, if you take a look at it, all that's happening now is that "computers and computing devices" are maturing to the point that they're no longer exclusively for a privileged few, but everyone has a use for it, just like automobiles. It's just a matter of form factor. Full-sized van, pickup, minivan, SUV, wagon, hatchback, coupe, 2-seater convertible, supercar, Ariel Atom... we'll have all forms of computers now, and there's a market use for each of them. There's even a digital analog (ha ha ha...) for public transit... cloud computing :)
Saying that PC's are going away is like saying that SUVs will make minivans obsolete (or convertibles will make coupes obsolete): sensationalist but probably not true.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
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