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But it's unclear if ditching WinPhone would fix Nokia's deep issues

Magnus Rehle, a senior partner at telecom advising firm Greenwich Consulting, tells Reuters in an interview, "Elop has not been able to attract customers and that is what counts. You can say that he has not had enough time, but he has been there for two years. Time is up."

He's referring to Nokia Oyj. (HEX:NOK1V) CEO Stephen Elop, the former Microsoft Corp. (MSFT) executive who now leads the embattled Finnish phonemaker.

Patience with Mr. Elop is wearing thin among investors.  Danske Invest Finnish Equity Fund is one large Nokia shareholder.  Juha Varis one of the fund's members comments, "The Christmas season is a lost cause. For Nokia, if there is any chance, it will be Spring.  The beginning of next year may be the final judgment. I think that maybe the end of the first quarter is the marking point."

Nordea analyst Sami Sarkamies comments, "He has been making some brave decisions and courage is something this company has lacked for a long time before Elop joined.  His starting point was really weak and it's hard to say someone else would have done a better job."

Stephen Elop
Nokia CEO Stephen Elop [Image Source: Mark Vlander/Getty Images]

But Reuters reports that even Mr. Sakarmies views Q1/Q2 2013 as the point at which Nokia must turn the quarter or show Mr. Elop the door.

Nokia's failures are correlated to Microsoft's Windows Phone platform, but responsibility for causation doesn't necessarily rest on the shoulders of Mr. Elop's decision to go Windows Phone.  Rather, it was arguably from making the decision to early (perhaps) and taking a bizarrely long time to get Windows Phone product to market.

Now Nokia's Windows Phone 8 lineup is facing stiff competition from HTC Corp. (TPE:2498) and Samsung Electronics Comp., Ltd. (KSC:005930) who previously had paid little interest to the platform.  At the same time Apple, Inc. (AAPL) and Samsung's Android lineup are consistently outselling Nokia's Lumia Windows Phones.

The question is what should Nokia do?  Some like Mr. Rehle believe Nokia should ditch Windows Phone and use Android.  A switch to Android would certainly lower costs, but at a price.  First, Nokia would lose its payments from Microsoft.  Second, abandoning Microsoft for Google Inc.'s (GOOG) open source OS could lead to some big legal risks, given Apple and Microsoft's aggressive litigation history (Nokia does have a cross-licensing deal with Apple, but its exact scope is unclear).

Android statues
Some investors want Nokia to jump ship to Android. [Image Source: AndroidModo]

On the other hand, with Samsung and HTC on the verge of fleeing to Windows Phone, if Nokia stays, it could find itself being shown up in a market it was groomed by Microsoft to be the star of.

Source: Reuters



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RE: Surprised?
By mmarianbv on 9/20/2012 1:24:19 AM , Rating: 1
if they would have allowed win 8 on the "older" generation of lumia, they could be in a better position.
i love my lumia, but because of that crap, i will not buy again from them.
my next phone will be again a win phone, but not nokia for sure.


RE: Surprised?
By themaster08 on 9/20/2012 2:06:07 AM , Rating: 3
The irony of that is it's Microsoft's fault your Lumia will not be upgraded, not Nokia's.


RE: Surprised?
By mmarianbv on 9/20/12, Rating: -1
RE: Surprised?
By angusdegraosta on 9/20/2012 2:51:59 AM , Rating: 5
Yes - has nothing whatsoever to do with Nokia. Honestly, I don't care about having Windows 8 on the 900. The 7.8 upgrade and any subsequent tweaks via Nokia are really enough. I'm still in total awe how great the battery life on this device is.

I believe Nokia will continue to prove themselves, as will Windows Phone, which is a beautiful, intuitively designed platform.

This article is loaded with awful bias between all the the so-and-so said quotes.

"At the same time Apple, Inc. (AAPL) and Samsung's Android lineup are consistently outselling Nokia's Lumia Windows Phones."

No kidding - but momentum is building, and the fierce loyalty of Nokia supporters will outshine this muck. Android? No way. Windows Phone.


RE: Surprised?
By bug77 on 9/20/2012 4:39:51 AM , Rating: 2
Which feature of Win8 do you miss on your current phone?


RE: Surprised?
By mmarianbv on 9/20/2012 5:20:59 AM , Rating: 2
apps developed for win 8.
is not like the curent app store is huge, and it will shrink a lot when all people will move to win 8 development.


RE: Surprised?
By bkt on 9/20/2012 6:14:13 AM , Rating: 2
You're 100% wrong.

I write WP7 apps in my spare time. With something like 10 million WP7 phones already out there there is no way that I will write an app for WP8 that I do not also write for WP7 unless there is some specific WP8-only feature I want to take advantage of.

What I will likely do is continue to make WP7 apps because they will automatically also appear in the WP8 store.

WP7 phones will continue to sell after WP8 hits the market as, with time, they will become the new feature phones. I'm sure you can already get great deals out there on what is still excellent technology and great phones.


RE: Surprised?
By bug77 on 9/20/2012 7:50:48 AM , Rating: 2
Basically, the only feature you miss, is one that doesn't even exist yet. I can see how this is Microsoft's fault now...


RE: Surprised?
By Manch on 9/20/2012 7:00:00 AM , Rating: 3
I don't see the big deal here. The Win 7 phones will get the 7.8 release which is everything that can be implemented on the phone.

No WP7 makers are providing a WP8 upgrade.

Same is true for a lot of android , and Apple phones. They will get incremental upgrades and some will get the new versions if it can be supported and if the device maker pushes it out.

Maybe someone will make a Win 8 rom?


RE: Surprised?
By mmarianbv on 9/20/2012 9:21:23 AM , Rating: 2
apple old phones still can get upgrades to the latest osx.
i dont own a phone 3 years old. neither 2. hell, not even 1.
i own a phone few months old, and is on par with windows 8 hardware requirements.

and for the rest of people above, if you dont own the latest lumia, which will not get win 8, just don't post.
because i dont know any people who have it, and is happy with that crap decision.


RE: Surprised?
By Manch on 9/20/2012 9:44:31 AM , Rating: 2
And how much has IOS changed? How does it run on those older phones?

Some of my friends wish they didn't update bc they said it runs slower and just wasn't worth it. Of course depending on the user, opinion of the experience will vary.

You remember the initial galaxy line up right? How long did it take to get those OS updates? Forever! Meanwhile they were happy to sell you a "new" phone. Why expect any other company to be different?

What did you get, the 900? I have the 800 which other than size and LTE are the same. 7.8 will get you nearly all of the functionality.

If you bought it a few months ago then you knew WP8 was coming, and an upgrade wasn't guaranteed. Also never take into consideration OS updates when buying a phone. You'll be disappointed.

From a MS prospective I can see why they don't want to allow the upgrade. This launch will make or break WP8. they want new hardware running there OS as fast as possible. The last thing you want is crappy reviews about the new OS running on old hardware. It's bad press


RE: Surprised?
By Rukkian on 9/20/2012 11:48:06 AM , Rating: 1
Apple can update all of their devices, cause there very small differences between ios 1 and ios 6.


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