Entire Apple Design Team Flies to London to Collect Prestigious Award
September 19, 2012 8:28 AM
comment(s) - last by
(Source: London Evening Standard)
Prestigious award draws out the entire Apple design group
No matter how you feel about Apple or its products, one thing is certain, Apple knows how to design an attractive product. Apple was recently named the best brand and the best design studio of the last 50 years at the D&AD Awards, which is one of the world's most prestigious awards for advertising and design.
D&AD chief executive Tim Lindsay said, “The people, companies and brands celebrated tonight are the true visionaries of the past 50 years of commercial creativity. Their work has changed the way we live our lives, the way we communicate and the way we perceive businesses and each other."
The awards were given out during a dinner held in London. You might expect that Apple would only send head design guru Jonathan Ive to pick up the award. However, Ive and the entire Apple design team hopped a flight and headed to London for the awards ceremony. Apple sent the entire 16-member design team to the award presentation and the entourage followed Ive on stage to receive the award.
According to reports, this is the first time the Apple design team has ever attended an awards ceremony. To highlight how prestigious the award granted to the Apple design team was, the entire team not only went to the award show for the first time ever, but also went to the award show the same time Apple is focusing on the launch of the
"If anyone wondered whether D&AD mattered, the world's most valuable company has flown its entire design team over," said Robert Senior, chief executive of Saatchi & Saatchi.
This article is over a month old, voting and posting comments is disabled
9/19/2012 3:38:26 PM
You haters are so petty. Grow the F up.
9/20/2012 1:49:53 PM
I see the philistines are out in force. Intellect is invisible to the man who has none. The same goes for taste and culture.
"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
Apple iPhone 5 Reviews Are In: "The Smartphone Nearly Perfected"
September 18, 2012, 9:42 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Most Popular Articles
Smart Security Cameras: 5 Good Choices For Any Budget
July 25, 2016, 7:13 PM
2017 Porsche Panamera: I’ll Take Three of These.
July 24, 2016, 6:44 PM
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM
5 Excellent Cable Modems: Buy Your Own and Avoid Rental Fees
July 28, 2016, 8:44 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information