Entire Apple Design Team Flies to London to Collect Prestigious Award
September 19, 2012 8:28 AM
comment(s) - last by
(Source: London Evening Standard)
Prestigious award draws out the entire Apple design group
No matter how you feel about Apple or its products, one thing is certain, Apple knows how to design an attractive product. Apple was recently named the best brand and the best design studio of the last 50 years at the D&AD Awards, which is one of the world's most prestigious awards for advertising and design.
D&AD chief executive Tim Lindsay said, “The people, companies and brands celebrated tonight are the true visionaries of the past 50 years of commercial creativity. Their work has changed the way we live our lives, the way we communicate and the way we perceive businesses and each other."
The awards were given out during a dinner held in London. You might expect that Apple would only send head design guru Jonathan Ive to pick up the award. However, Ive and the entire Apple design team hopped a flight and headed to London for the awards ceremony. Apple sent the entire 16-member design team to the award presentation and the entourage followed Ive on stage to receive the award.
According to reports, this is the first time the Apple design team has ever attended an awards ceremony. To highlight how prestigious the award granted to the Apple design team was, the entire team not only went to the award show for the first time ever, but also went to the award show the same time Apple is focusing on the launch of the
"If anyone wondered whether D&AD mattered, the world's most valuable company has flown its entire design team over," said Robert Senior, chief executive of Saatchi & Saatchi.
This article is over a month old, voting and posting comments is disabled
9/19/2012 12:57:53 PM
10 people + a billion dollars. A bargain really
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Apple iPhone 5 Reviews Are In: "The Smartphone Nearly Perfected"
September 18, 2012, 9:42 PM
Huawei Says Windows Phone is "Low Priority" Relegates it to Dual OS
March 13, 2014, 11:21 AM
$1,200 Nikon 1 V3 Mirrorless Camera Offers 120fps Slow Motion Capture
March 13, 2014, 9:04 AM
Surface 2 LTE Tipped for AT&T, Power Cover Available for Pre-order
March 12, 2014, 9:15 AM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
New HTC One Camera Details Revealed via Leaked Ad
March 11, 2014, 9:20 AM
India Could Rock Google With Its Biggest Antitrust Fine Yet -- $5B USD
March 10, 2014, 8:12 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Windows 8.1 Update 1 Leaked Early
March 7, 2014, 9:30 AM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Vine Users No Longer Allowed to Post Pornographic Videos
March 7, 2014, 1:47 PM
Staples Closing 225 Stores Across North America
March 7, 2014, 1:24 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information