Entire Apple Design Team Flies to London to Collect Prestigious Award
September 19, 2012 8:28 AM
comment(s) - last by
(Source: London Evening Standard)
Prestigious award draws out the entire Apple design group
No matter how you feel about Apple or its products, one thing is certain, Apple knows how to design an attractive product. Apple was recently named the best brand and the best design studio of the last 50 years at the D&AD Awards, which is one of the world's most prestigious awards for advertising and design.
D&AD chief executive Tim Lindsay said, “The people, companies and brands celebrated tonight are the true visionaries of the past 50 years of commercial creativity. Their work has changed the way we live our lives, the way we communicate and the way we perceive businesses and each other."
The awards were given out during a dinner held in London. You might expect that Apple would only send head design guru Jonathan Ive to pick up the award. However, Ive and the entire Apple design team hopped a flight and headed to London for the awards ceremony. Apple sent the entire 16-member design team to the award presentation and the entourage followed Ive on stage to receive the award.
According to reports, this is the first time the Apple design team has ever attended an awards ceremony. To highlight how prestigious the award granted to the Apple design team was, the entire team not only went to the award show for the first time ever, but also went to the award show the same time Apple is focusing on the launch of the
"If anyone wondered whether D&AD mattered, the world's most valuable company has flown its entire design team over," said Robert Senior, chief executive of Saatchi & Saatchi.
This article is over a month old, voting and posting comments is disabled
9/19/2012 9:40:04 AM
A team of 16 to design a rectangle with rounded corners.
9/19/2012 11:01:23 AM
Yeah, Samsung can rip it off with just 10 people. :P
9/19/2012 12:57:53 PM
10 people + a billion dollars. A bargain really
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
Apple iPhone 5 Reviews Are In: "The Smartphone Nearly Perfected"
September 18, 2012, 9:42 PM
Amazon Seeks FAA Permission to Test 50 MPH Flying Drones
July 11, 2014, 12:32 PM
Samsung Fails to Launch its Tizen-based Smartphone in Moscow, Unsure of New Launch Date
July 11, 2014, 9:00 AM
China's Top State-run Broadcaster Considers iOS Tracking Feature is a National Security Threat
July 11, 2014, 8:25 AM
Verizon Wireless Offers Up $100* LG G3, Will Be Available July 17
July 10, 2014, 4:21 PM
Satya Nadella Says Microsoft is a "Productivity and Platform Company" for the Mobile/Cloud World
July 10, 2014, 12:29 PM
Motorola Touts Its Moto 360 Smartwatch in Another Teaser Video
July 10, 2014, 9:26 AM
Most Popular Articles
Apple's iPhone, iPad Update iOS 7.1.2 is Badly Broken for Some
July 8, 2014, 2:00 PM
Despite Legal Threats Google Begins Posting Warnings of ISP Throttling
July 7, 2014, 5:52 PM
Buzz Aldrin Says First Astronauts to Set Foot on Mars Should Never Return Home
July 9, 2014, 9:46 AM
Your Uncharged Smartphone, Tablet May Prevent You from Boarding U.S.-bound Flights
July 6, 2014, 11:11 PM
Samsung Sales, Profit Drops in Q2, Apple Sees Troubling Signs Too
July 8, 2014, 8:18 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information