AT&T Wants 4G Link Built Into All Computers, Cars, Etc.
September 13, 2012 5:31 PM
comment(s) - last by
Company says there's no point to have separate product lines for Wi-Fi and 4G variants
with Tricia Duryee of
, Glenn Lurie, President of AT&T, Inc.'s (
) Emerging Enterprises and Partnerships division, said that he envisions a future in which all devices -- be it automobiles, tablets, home security systems, appliances, and, of course, the personal computer -- all
have a cellular data link built-in
Mr. Lurie also took issue with some of his company's partners like Apple, Inc. (
) and Amazon.com, Inc. (
) who offer a Wi-Fi only tablet and a Wi-Fi+4G tablet, calling the idea of having a separate cellular-lacking product "inefficient".
He comments, "Wi-Fi only is not enough. We try to look for all the opportunities in the world to get the OEMs to understand that they shouldn’t be building two devices. They should be building one device with Wi-Fi and 4G. It’s more efficient for them than having two [product] lines."
Of course, AT&T is notorious for sticking it to customers when it comes to usage charges or prohibitions. For instance, it's the
only major carrier to lock Apple's FaceTime service out
of its HSPA+/LTE network for customers with older contracts. It also drew flack for being among the carriers to
kill unlimited data
, though to be fair it does allow existing users to be "grandfathered" in, keeping their unlimited plans, but losing access to certain perks (like FaceTime-over-LTE). AT&T also
throttles the data connections
of its cellular users who have clung to unlimited contracts.
AT&T says every device should have 4G access.
Mr. Lurie acknowledges these usage concerns in a roundabout way commenting, "You have a whole different ball game of usage it kills me when people still sing the praises of Wi-Fi only."
The real irony is that AT&T has been a tale of extremes. The company also has offered some of the most novel pricing plans -- just few know about it. The wildly popular original 3G Kindle 2 reader had a cost-free 3G link courtesy of AT&T (for the international version -- Sprint Nextel Corp. (S)
provided a CDMA version
). The link's "price" was banked in as a percentage paid to AT&T from Amazon's customers' device and e-book purchase fees, so the customer never had to pay a bill for the link. Likewise,
the Kindle Fire HD
offers users a year of 250 MB/month for one payment of $50 USD.
Perhaps those kind of more consumer friendly pricing schemes lend hope that Mr. Lurie's vision will be realized, but for now costs remain a major hurdle to universal, ubiquitous connectivity.
All Things D
This article is over a month old, voting and posting comments is disabled
9/14/2012 3:54:24 PM
His argument that it's inefficient to have an additional sku for a wifi only product falls apart when you think about the number of different cellular models are already required for a popular Samsung or Apple product.
From an efficiency standpoint it makes much more sense to use the cellular link that everyone (everyone that would buy a cellular tablet in the first place) has anyway. Why do I need 3 or 4 devices, each with the added cost/complexity, when I could just use cheap wifi connections in all but one?
Mr. Lurie - your wants and needs for your company certainly do not match mine and most other customers.
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
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