Sources: Apple , , AllThingsD
quote: Given that probably roughly half of users will buy at least one of these adapters? Yes. $30 * 5 million sales = $150 million in revenue. That's figuring 10 million sold which might happen in just the first few weeks alone.
quote: Yup they make this level of income by trying to force customers to stay within the apple universe from multimedia to accessories, etc. Personally I prefer choice.