DailyTech - IDF 2012: McAfee Demos "Social Protection" Venture with Intel

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Internet IDF 2012: McAfee Demos "Social Protection" Venture with Intel
Tiffany Kaiser - September 12, 2012 3:20 PM

7 comment(s) - last by PontiusP.. on Sep 13 at 4:24 PM

Social Protection stops Facebook friends from copying and manipulating your photos

Social networks have become increasingly ubiquitous, and with that comes our (the user's) tendency to sometimes overshare. We post information and pictures that follow our lives for all to see, and that can lead to potential privacy issues if you don't know who is doing what with your info.

McAfee is now looking to address that problem with new privacy software for social networks. The software, simply called "Social Protection," gives users piece of mind when uploading photos on networks like Facebook. It allows Facebook friends to view your Facebook photos without being able to copy or manipulate them (which can currently be done very easily).

The software is a collaboration between McAfee and Intel.

^{[Image Source: Tiffany Kaiser/DailyTech]}

Mike DeCesare from McAfee presented Social Protection in Intel Developer Forum (IDF) 2012's keynote this morning. The main idea behind Social Protection is to protect pictures of children.

In a demo, DeCesare opened a picture of a father and his young daughter on Facebook. With McAfee Social Protection activated, DeCesare right-clicked on the image and chose "copy." Yet, when he pasted the image into a photo editing program, the image was blurred out with a stamp right in the center, which said "Protected by McAfee Social Protection."

^{[Image Source: Tiffany Kaiser/DailyTech]}

An associate that joined DeCesare on stage called the new software a "condom for your digital life."

McAfee Social Protection is currently in beta form.

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RE: .

By Motoman on 9/12/2012 9:18:06 PM , Rating: 2

Yup. Only the abjectly moronic will be stupid enough to buy this POS.

Should be a big hit with Apple users.

"Condom for your digital life" - newsflash: that fact that *you're* wearing a condom doesn't protect you from disease, when someone else is f%cking you in the arse bareback. This thing'll be about as effective as Peril Sensitive Sunglasses.

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"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)