IDF 2012: McAfee Demos "Social Protection" Venture with Intel
September 12, 2012 3:20 PM
comment(s) - last by
Social Protection stops Facebook friends from copying and manipulating your photos
Social networks have become increasingly ubiquitous, and with that comes our (the user's) tendency to sometimes overshare. We post information and pictures that follow our lives for all to see, and that can lead to
potential privacy issues
if you don't know who is doing what with your info.
McAfee is now looking to address that problem with new privacy software for social networks. The software, simply called "Social Protection," gives users piece of mind when uploading photos on networks like Facebook. It allows Facebook friends to view your Facebook photos without being able to copy or manipulate them (which can currently be done very easily).
The software is a collaboration between McAfee and Intel.
[Image Source: Tiffany Kaiser/DailyTech]
Mike DeCesare from McAfee presented Social Protection in
Intel Developer Forum (IDF) 2012's keynote
this morning. The main idea behind Social Protection is to protect pictures of children.
In a demo, DeCesare opened a picture of a father and his young daughter on Facebook. With McAfee Social Protection activated, DeCesare right-clicked on the image and chose "copy." Yet, when he pasted the image into a photo editing program, the image was blurred out with a stamp right in the center, which said "Protected by McAfee Social Protection."
[Image Source: Tiffany Kaiser/DailyTech]
An associate that joined DeCesare on stage called the new software a "condom for your digital life."
McAfee Social Protection is currently in beta form.
This article is over a month old, voting and posting comments is disabled
9/12/2012 6:07:09 PM
Ditto. Many video players have had similar software capabilities for years, and yet it's never an issue to get screenshots or capture in other programs. Ultimately this is still part of the "on your honor" club. If I want to take your picture and edit it, this silly piece of software isn't going to stop me. It might require I take an extra 1-2 seconds but that is all.
9/12/2012 9:18:06 PM
Yup. Only the abjectly moronic will be stupid enough to buy this POS.
Should be a big hit with Apple users.
"Condom for your digital life" - newsflash: that fact that *you're* wearing a condom doesn't protect you from disease, when someone else is f%cking you in the arse bareback. This thing'll be about as effective as Peril Sensitive Sunglasses.
9/13/2012 3:55:52 PM
Yep the only thing this is going to stop is Grandma who only wants to use the image as her desktop background.
"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
IDF 2012: Intel Keynote Shows Off Windows 8, Atom/"Haswell" Processors
September 11, 2012, 4:52 PM
People Lacking Facebook Accounts Viewed As Suspicious
August 8, 2012, 1:29 PM
Google Knocked by Analysts, But Shows Strokes of Brilliance in Q1 2014
April 18, 2014, 2:33 PM
Google Street View and reCAPTCHA Get Smarter with New Algorithm
April 17, 2014, 9:02 AM
Mt. Gox CEO Refuses to Come to the U.S. in Financial Crimes Probe
April 16, 2014, 3:50 PM
Mark Zuckerberg: Facebook Home Reception Slower than Expected, Social Graph Will Pick Up
April 16, 2014, 2:00 PM
FBI's Facial Recognition Database to Have 52 Million Criminal, Non-Criminal Photos by 2015
April 15, 2014, 2:56 PM
Microsoft's Anti-Google "Scroogled" Campaign May Have Ended
April 15, 2014, 2:44 PM
Most Popular Articles
Cities to Carpoolers: Sharing Your Car is Illegal, We Will Seize Your Cars
April 4, 2014, 9:17 PM
A-10 Warthog May Live to Fight Another Day with Support from Lawmakers
April 14, 2014, 9:41 AM
EFF: NSA May Have Used IRC Botnets to Exploit Heartbleed for Last Two Years
April 14, 2014, 4:43 PM
Quick Note: Toyota Attempts to Erase “Boring” Image with ’15 Camry SE Hybrid
April 16, 2014, 11:36 AM
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information