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Leaked images and pricing on RX1 were true

Sony has gone official with three new digital cameras today, including the previously leaked RX1. The RX1 digital camera does, in fact, get a full-frame image sensor along with a 24.3 megapixel Exmoor CMOS sensor and uses a Carl Zeiss 35mm F/2.0 fixed lens in a portable and lightweight camera body. 
The compact camera measures 4.5 inches wide by three-inches tall and weighs just over a pound. Sony says that the small dimensions mean it's significantly smaller than any full-frame D-SLR on the market while sacrificing nothing in image quality, HD video quality, or manual control.
The camera supports ISO 100-25,600 and can shoot as low as ISO 50 with expanded sensitivity or as high as 102,400. The camera uses an enhanced BIONZ processing engine and can  output image data and 14-bit RAW format. The camera is packed with automated modes and has full manual controls as well. The camera is capable of recording full HD resolution video at 60p or 24p frame rates with full manual controls.  
The RX1 also has several accessories that fit on the hot shoe, including an OLED XGA Tru-Finder viewfinder and others. The camera will sell for $2800 and will be available this November, the electronic viewfinder is launching in November for $600, and an optical viewfinder accessory is launching for $450.
Sony also unveiled a new a99 full-frame D-SLR camera with translucent mirror technology and a dual autofocus system. The camera has a 24.3 megapixel resolution and dual phase detect autofocus system. It can record full HD video and it has an articulating rear LCD. The camera supports an ISO range of 50 through 25,600 and is able to shoot bursts at up to six frames per second in full resolution.
The a99 is also capable of recording full HD video and 60p or 24p on using the camera's full autofocus system. The camera also features a XGA OLED Tru-Finder viewfinder, and is sealed against weather and has been ruggedized. The camera will ship in October "body-only" for $2800.
The final new camera is the Sony NEX-6 promising the full D-SLR experience in a pocket-sized package. The camera features a mode dial for fast navigation between settings and integrated Wi-Fi. The image sensor has 16.1-megapixel resolution and can record full HD resolution video. The rear LCD on the camera measures three-inches and can be angled 90° up and 45° down for comfortable viewing. The camera does feature interchangeable lenses.

The NEX-6 digital camera will launch in November in kit form including a SELP1650 power zoom lens for about $1000 or as a body only for $850.

Sources: Sony RX1, Sony a99, Sony NEX-6

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RE: market
By EricMartello on 9/12/2012 4:57:39 PM , Rating: 2
All Sony lenses are image stabilized and the prices have actually fallen in respect to the big 2. Quality wise, they are actually quite good with some beating out any offerings available, like the 135mm f1.8 and 24mm f2.

Sony lens prices are falling due to lack of a demand, and probably because lenses tend to hold their value better if you go with Nikon of Canon since the market is larger. Their cameras are decent but from a value perspective they do not outperform MFT cameras nor are they excelling in the compatibility department.

Image stabilization is as worthless on short focal lengths as it is useful on longer focal lengths so the added cost of including it when it's not necessary isn't a plus in Sony's favor.

RE: market
By Heidfirst on 9/12/2012 5:16:04 PM , Rating: 2
or perhaps they are falling due to increased production so economies of scale?
From what I'm hearing from several sources that I trust Sony will be showing gains in ILC this year.

RE: market
By SPOOFE on 9/12/2012 5:27:55 PM , Rating: 2
Well, Sony's also slowly emerging from an all-prevalent corporate mindset of "We're Sony; our stuff costs more". It's what's been killing them in TV's, for instance.

A Sony that can get shaken up and really tighten its game is a Sony that can be a monster in the camera space.

RE: market
By Nortel on 9/12/2012 5:17:17 PM , Rating: 2
Ok, first... if I'm shooting at 1/30 sec, I don't care if I'm shooting with a 1200mm or 12mm, image stabilization is going to help in a big way. Sony's cameras are equivalent or cheaper compared to the big 2 so there is no added cost. Sony lens prices are falling, that's a good thing! Nikon and Canon do make great lenses but you can't say 'buy Nikon/Canon' because they have better lenses and more of a selection. Sony has the entire lineup of lenses and the quality is on par with the big 2 on most of their offerings.

RE: market
By SPOOFE on 9/12/2012 5:25:11 PM , Rating: 2
if I'm shooting at 1/30 sec, I don't care if I'm shooting with a 1200mm or 12mm

But... that's just obviously foolish. There's a direct relationship between shutter speed and focal length as it pertains to image sharpness. At 12mm the necessity of image stabilization at 1/30 sec is immensely reduced.

Sony's cameras are equivalent or cheaper compared to the big 2 so there is no added cost.

Sony has a harder time getting excellent quality out of Sony sensors than Nikon does.

but you can't say 'buy Nikon/Canon' because they have better lenses and more of a selection.

There's a whole host of information to go over to really make a good decision about what camera to buy, but it all comes down to the system one decides to buy into. Canon/Nikon are proven, reliable, historically relevant brands with established ecosystems or gear, options, support, data, reviews, guides, technical information, comparisons, etc.

Sony is still mostly Minolta. And they're still essentially brand new in this sphere. Those are very relevant data points with regards to selecting an ecosystem to buy into, and your implication that we should ignore those data points is kinda irresponsible.

Sony has the entire lineup of lenses and the quality is on par with the big 2 on most of their offerings.

Just plain not true. It's not a bad system at all, but they're still years away from turning the Big 2 into the Big 3.

RE: market
By Nortel on 9/12/2012 6:03:34 PM , Rating: 2
#1 Sony is RED. Sony is #1 in the world in professional video. Sony makes the RED lenses which are superb. Sony is gaining market share, they already have 15% with Nikon at 26%. I've used Canon cameras and they are awful, the ergonomics, dual function buttons, laughable vertical grips and exorbitant price demanded of the 5D MKIII. Nikon really should be #1 in market share but there are people out there who are gullible enough to go for the 'white lens' or 'red ring' brand.

Minolta is an old hat and all their AF lenses mount, focus and expose perfectly. That said, Sony is not new as Sony is basically Minolta (DLSR wise).

RE: market
By SPOOFE on 9/12/2012 11:17:07 PM , Rating: 2
Sony is #1 in the world in professional video.

Sure, but that's a whole 'nother segment. It's low-volume, high-margin, specialized-sector gear. You're also dealing with equipment that costs as much as some cars and has much more demanding support requirements.

Nikon really should be #1 in market share

Depending on how you break things up, they have a few #1's to their name. They're still lower in total body numbers than Canon, but I think they've done #1 in annual sales (of DSLR's) a couple times recently. They're certainly #1 in "Biggest Discrepancy In Quality Between DSLR And P&S Segments." :)

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