Nokia SVP Says New Lumia 920 and 820 Aren't the Company's "Last Chance"
September 10, 2012 9:46 AM
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Is Nokia bracing for failure already?
Nokia is betting big on Windows Phone 8 to turn it smartphone fortunes around and many believe a failure with Windows Phone 8 could spell the end for Nokia. However, Nokia's senior vice president of smart devices, Jo Harlow, says that the new smartphones such as the
Lumia 920 and Lumia 820
aren't the only chance Nokia has to prove it can compete with smartphone rivals.
Harlow said, "This is a step in the journey. This characterization that it is the last step is not reality. These are two devices; they’re not all the devices that we’ll base on Windows Phone 8. This is our strategy and it’s a journey; there’s not one moment in time that defines everything."
Nokia Lumia 920
The two new devices from Nokia are some of the first Windows Phone 8 devices to be unveiled. Along with the new operating system, the phones also have improved cameras and wireless charging. While many were excited by the new devices, the unveiling of the phones saw Nokia's stock price fall by as much as 15% after analysts said the new devices lacked "wow factor."
An analyst from CCS Insight said, "It’s hard to see Lumia 920 beating the rival Samsung Galaxy SIII or expected iPhone 5 – success depends on keen prices, clear differentiation and defections from existing platforms iOS and Android."
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RE: How many last chances?
9/10/2012 4:01:58 PM
While their stock price does suck, there is more to Nokia than smartphones, dare I say the majority of their revenue likely does not come from smartphones... Nokia-Siemens and Nokia Maps come to mind (not to mention their "dumb" phones, which are still quite popular in that product class).
Wonder if they could just sell their (phone) hardware business to a random Chinese company and focus on patent trolling... err... IP licensing.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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