Nokia SVP Says New Lumia 920 and 820 Aren't the Company's "Last Chance"
September 10, 2012 9:46 AM
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Is Nokia bracing for failure already?
Nokia is betting big on Windows Phone 8 to turn it smartphone fortunes around and many believe a failure with Windows Phone 8 could spell the end for Nokia. However, Nokia's senior vice president of smart devices, Jo Harlow, says that the new smartphones such as the
Lumia 920 and Lumia 820
aren't the only chance Nokia has to prove it can compete with smartphone rivals.
Harlow said, "This is a step in the journey. This characterization that it is the last step is not reality. These are two devices; they’re not all the devices that we’ll base on Windows Phone 8. This is our strategy and it’s a journey; there’s not one moment in time that defines everything."
Nokia Lumia 920
The two new devices from Nokia are some of the first Windows Phone 8 devices to be unveiled. Along with the new operating system, the phones also have improved cameras and wireless charging. While many were excited by the new devices, the unveiling of the phones saw Nokia's stock price fall by as much as 15% after analysts said the new devices lacked "wow factor."
An analyst from CCS Insight said, "It’s hard to see Lumia 920 beating the rival Samsung Galaxy SIII or expected iPhone 5 – success depends on keen prices, clear differentiation and defections from existing platforms iOS and Android."
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9/10/2012 11:03:43 AM
MS has already said existing WP7/7.5 phones won't get 8.0 because they don't have all the hardware it needs. Instead they'll be getting something called WP7.8 with a subset of the 8.0 features. Unfortunately, MS hasn't identified what will be included in 7.8 except the new start screen.
9/10/2012 12:53:38 PM
Microsoft needs to learn how to market their mobile OS. Maybe they should have followed Apple and upgraded all phones to Windows Phone 8 but simply removed all or most of the new features for any phone more than a month old. I mean, all that really matters is that you can go to "about phone" and see the shiny new number next to your OS right?
Or maybe they should have went the way of Android. Release a new OS usualy in combination with one new device and then allow the phone manufacturers/carriers to take about a year to implement it. I mean why have Windows Phone 8 on your device when it is released when you can wait about a year with no release date of any kind from your manufacturer/carrier (exactly what Android does[oh the irony!]), and then you can finaly get it when Windows Phone 8.5/9 is released with new devices?
Oh, and Microsoft has released all features going to 7.8 and 8.0. The 7.8 update will be a big one.
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